Why Everyone Is Awesome Is So Important
Last week the LEGO Group introduced a colourful new set that celebrates the fact that Everyone is Awesome. The set is designed to celebrate the diversity of LEGO® fans and the world around them. The buildable display model is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community. The sets reveal was largely meet with extremely positive reactions from the LEGO community and far...
From Mini To Massive – Buildable LEGO Minifigures
Yesterday, the new range of LEGO® Harry Potter sets were revealed and amongst the classic playset style builds were a trio of more unique offers, one of which was something completely new for a LEGO set. Well, that’s not entirely true, some almost new. The humble Minifigure has been a staple of LEGO sets for over 40 years, their classic style is as important and iconic as the LEGO brick. Over the years the Minifigure has...
Inside The LEGO Vault & Idea House Revisited
As I checked my phone this morning, a ‘memory’ flashed up to tell me it was four years ago to this very day I was in Billund, Denmark wandering around the fabled LEGO® Idea House vault. I shared this on Twitter, which seemed to be popular so I’ve gone through the pictures I took of my visit and added them to previous articles detailing my time in the LEGO Idea House and its special vault. You can check them both out...
A Look At LEGO…. Lifestyle Lighting
As a recognised media outlet, BricksFanz gets access to various press releases for almost all new LEGO® set reveals. For many years now various new LEGO set press packs have been accompanied by a fabled folder of images simply known as ‘Lifestyle’. These wondersome visuals portray LEGO sets in the wilds of the home, be they neatly sitting on a shelf, hanging out on a desk or cheerfully spread across the floor as if thrown...
How The LEGO Group Got Its Game On
Long before the LEGO Group became the world’s number one toymaker, it faced a much more uncertain future. Riding high on its long history of doing what it did best, the LEGO Group faced a technological foe whose power seemed unstoppable. Kids were seduced by the flashy beeps and bits of games consoles. Their lure was such that in the 90s the LEGO Group tried all they could to compete. So much so the company was on the brink of...
NINJAGO At 10: A Brief History Of LEGO NINJAGO
Before ninja were even a thing, the roots of LEGO® NINJAGO can be traced back to the ’70s and a colourful world known as Fabuland. This was the first even LEGO theme to include a story element and would form the basis of future story-driven themes including NINJAGO. Over the years story-driven themes have been split into two camps – in/out and big bang. Themes classed as ‘in/out’ are often a single wave of sets...
NINJAGO At 10: LEGO Product Prototypes
Continuing the celebration of the 10th Anniversary of LEGO® NINJAGO it’s time to take look behind the scenes at how some of the products were created. To really bring the world of NINJAGO to life, the sets needed to feature engaging characters, vehicles and worlds. To do this, new elements needed to be crafted and sets went through numerous concepts before hitting toy shops. Before new elements were created, they were sculpted...
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