What If LEGO Friends Were Minifigures?
Jan01

What If LEGO Friends Were Minifigures?

This year marks the 10th anniversary of the LEGO® Friends theme, making it a perfect time to take a look back at how the theme went from concept to toy shelves. The LEGO Group had dabbled in ‘girl’ themes before with products such as Belville and Scala, but the brand had a greater connection to boys. So LEGO Friends was introduced to capture the interest of girls, who at the time were not engaging with LEGO construction in...

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LEGO Look Back 2021 – Rise of The AFOL
Dec30

LEGO Look Back 2021 – Rise of The AFOL

The LEGO Group have recognised the importance of the adult fanbase for a number of years but it wasn’t until recently that they actually created and marketed sets directly at AFOLs. Although this began in 2020, this year truly saw the ‘Adults Welcome’ ethos hit its stride. Previously LEGO® Creator Expert was considered the most prominent collection of sets skewed towards older builders. But the branding was dropped...

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LEGO Look Back 2021 – Many Minifigures
Dec28

LEGO Look Back 2021 – Many Minifigures

This year saw three series of LEGO® Minifigures released as well as two series of LEGO VIDIYO Bandmates including the elusive second series. 2021 also saw the format of the Minifigures series change, switching character counts from the usual 16 down to 12. The years began with a gang of original characters and the 21st series LEGO Minifigures. As has been the case with past Minifigures, Series 21 included plenty of fun new elements...

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Click & Snap: Snowflake Plaza 2021
Dec21

Click & Snap: Snowflake Plaza 2021

Every year I, like many LEGO® fans, like to celebrate the festivities of Christmas through the magic of LEGO sets. The basis of most displays are the annually released Winter Village sets and as the years have gone on my display has become considerably larger. You can see how it began here and here. What was once a single level village with a few buildings, is now a wonder some multi-level plaza. So Snowflake Village is no more and my...

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Click & Snap: LEGO 2021 Holiday Gift
Dec18

Click & Snap: LEGO 2021 Holiday Gift

As a LEGO® Ambassador, I’m lucky enough to receive a wonderful Christmas gift from the folks at the LEGO Group. It’s not just us Ambassadors who are graced by some festive generosity. Every year members of the LEGO Design Teams create festive-themed sets, with one being chosen to become the set gifted at Christmas. The chosen set then gets given to all LEGO employees. Thanks to the AFOL Engagement Team, all of the Ambassadors and...

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Marking 20 Years Of LEGO Harry Potter
Dec10

Marking 20 Years Of LEGO Harry Potter

As time marches on, some of our favourite LEGO® themes are celebrating major milestones. Just this year LEGO NINJAGO reached the 10-year mark and LEGO Harry Potter doubled up with its 20th anniversary. The LEGO Group have really stepped things up in the celebration stakes. For the 40th Anniversary of Technic, we got a single printed element and to mark 20 years of Star Wars, five classic Minifigures were added to sets. Earlier this...

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Great LEGO Sets To Build Together
Nov16

Great LEGO Sets To Build Together

With the nights drawing in and a chill filling the air, many of us will be spending a lot more time in the warmth of our homes. This offers the perfect opportunity to spend some quality time with family and friends. You could watch a film or play a board game, even stare at your phone in silence but why not get creative and build a LEGO® set together. The concept of being able to build a single set with others is slowly being...

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