NINJAGO At 10: A Brief History Of LEGO NINJAGO
Jan15

NINJAGO At 10: A Brief History Of LEGO NINJAGO

Before ninja were even a thing, the roots of LEGO® NINJAGO can be traced back to the ’70s and a colourful world known as Fabuland. This was the first even LEGO theme to include a story element and would form the basis of future story-driven themes including NINJAGO. Over the years story-driven themes have been split into two camps – in/out and big bang. Themes classed as ‘in/out’ are often a single wave of sets...

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NINJAGO At 10: LEGO Product Prototypes
Jan14

NINJAGO At 10: LEGO Product Prototypes

Continuing the celebration of the 10th Anniversary of LEGO® NINJAGO it’s time to take look behind the scenes at how some of the products were created. To really bring the world of NINJAGO to life, the sets needed to feature engaging characters, vehicles and worlds. To do this, new elements needed to be crafted and sets went through numerous concepts before hitting toy shops. Before new elements were created, they were sculpted...

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NINJAGO At 10: Greetings From NINJAGO City
Jan13

NINJAGO At 10: Greetings From NINJAGO City

For 10 years LEGO® NINJAGO has inspired a generation to jump up, kick back, spin around and build. With the TV series still going strong, it would be the highly divisive big-screen adventure which would capture the imagination of a new fanbase. Following the success of The LEGO Movie, plans to bring the masters of Spinjitzu to the big screen were soon dusted off. A feature-length adventure was previously planned but soon lost traction...

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Click & Snap: LEGO 2020 Holiday Gift
Dec20

Click & Snap: LEGO 2020 Holiday Gift

As a LEGO® Ambassador, I’m lucky enough to receive a Christmas present from the folks at the LEGO Group. It’s not just us Ambassadors who are graced by some festive generosity. Every year members of the LEGO Design Teams create festive-themed sets, with one being chosen to become the set gifted at Christmas. The chosen set is then gets given to all LEGO employees. Thanks to AFOL Engagement Team, all of the Ambassadors currently...

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LEGO Wonderfully Rebuildable World Easter Eggs
Nov02

LEGO Wonderfully Rebuildable World Easter Eggs

Earlier today a new follow-up to the LEGO® Rebuild The World ad campaign was released, it will premiere on UK TV tomorrow night during the Great British Bake-off. If you’ve already given it a watch, you may have noticed that just like the first Rebuild the World mini-movie, it features few familiar-looking things throughout the fun new advertisement. It’s also a very inclusive ad, showing LEGO is for everyone....

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A Look At LEGO…. Ghostbusters
Oct31

A Look At LEGO…. Ghostbusters

Happy Halloween, it’s that time of the year when ghosts, monsters and various scary folk get up to all sorts of mischief. And who you gonna call when such things occur? The Ghostbusters of course. Those paranormal investigators burst onto the scene in the 80s classic, Ghostbusters and over 30 years later they made their LEGO debut. The Ghostbusters entered the world of LEGO via CUUSOO, the platform which allowed LEGO fans to...

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What’s Next For Future LEGO Mandalorian Sets
Oct31

What’s Next For Future LEGO Mandalorian Sets

For over 20 years LEGO® fans have been able to build their own Star Wars adventures. In recent years, both the Star Wars films and the various LEGO Star Wars sets have been met with little enthusiasm. Then Disney+ came along and with it came the first-ever live-action Star Wars series. The Mandalorian became an instant success and even managed to keep a few surprises. Since The Mandalorian premiered on Disney+ in the US late last...

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