LEGO Sets Inspired By Leicester Square Store
Today marks the opening of the world’s biggest LEGO® store as London’s Leicester Square store reopens. If you visit the store there are a number of London-themed goodies to pick up including a Lester Minifigure, a mini London Bus and the new Bulldog bag tag. The store is filled with new models inspired by the capital and some of the UK’s most iconic movies. If you visit the store you’ll find a life-sized...
LEGO Store Leicester Square Reopening Details
The reopening date for the LEGO® Store in Leicester Square has been announced. The store is currently closed for refurbishment and when it’s complete it will once again become the world’s largest LEGO store. The upstairs will double in size, there’ll be new large-scale LEGO models and the store will be getting a new mascot plus an exclusive LEGO product only on sale at the Leicester Square store. The store will...
LEGO Joins The UEFA Women’s EURO fan Festival
As part of their national sponsorship of the UEFA Women’s EURO 2022 tournament, the LEGO Group are bringing Fantastical Football to the London Fan Festival in Trafalgar Square, from Saturday 23rd to Sunday 31st of July. Visitors will be able to assemble their own team, and take part in building challenges as well as enjoy live music, interviews and even watch a Women’s EURO 2022 match or two including the final. It’s...
LEGO Pop-up Coming To Natural History Museum
From June 27th, there will be a special LEGO® Pop-up area at the National History Museum in London. To celebrate 90 Years 0f Play, you’ll be able to take part in fun activities, grab some unique LEGO photo opportunities and get some amazing gifts. The central London museum has partnered with the LEGO Group for a number of activities before and this continues that as well as offering a unique way to mark the LEGO Group’s...
LEGO Back To The Future Meet The Designer
In celebration of the new LEGO® Back to the Future Time Machine set that was announced last week, the LEGO Group is hosting a special Back to the Future-themed event taking place at the LEGO Store Leicester Square tomorrow. Highlights of the nostalgic experience will include a photo opportunity with a real life DeLorean car which will be parked outside the store, a Back to the Future movie poster photo booth, Doc and Marty lookalikes,...
London Back To The Future Launch Announced
Those who want to be amongst the first to get their hands on the newly announced LEGO® Back to the Future Time Machine set can go ‘Back to the Future’ at a special themed event taking place at the LEGO Store Leicester Square on 1st April. Back To The Future fans will get the chance to pose for a photo with a real-life DeLorean Time Machine outside the store, as well as star on their own iconic Back to the Future movie poster and...
The LEGO Group Pull Out of London Toy Fair
First New York, then Numerberg and now London, well kind of. It has just been announced that The LEGO Group has decided to pull out of the upcoming and yet to be cancelled London Toy Fair. The LEGO Group Toy Fair stand is normally quite large and offers the first look at upcoming products, although these are rarely made public until New York and German Toy Fairs. The LEGO Group plan to ‘connect’ with customers and partners...
Festive LEGO Display Launches In Covent Garden
Today, the LEGO Group is launching its annual festive display, the LEGO® Carousel of Creativity, a spectacular exhibit in Covent Garden and interactive experience online at LEGO.com – both available until 2 January 2022! Families can visit the Carousel in Covent Garden which features five incredible brick-built characters that celebrate children’s imaginations, from a firefighting dragon to a princess racing driver, plus a...
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