Fresh from being named the UK’s top Superbrand earlier this week, the LEGO Group has maintained its top ten corporate ranking in the RepTrack 100 Survey. The ranking shows that people still hold the LEGO® brand in high regard, in parts thanks to its on going commitment to environmental responsibilities and strong believe in the importance of play, no matter where a child is from. Their fun natured customer service responses and social media engagement also help them to interact with their customers in a unique way. The ranking is achieved by asking the public in 15 countries about the emotional appeal of a company or brand, with several factors considered. Despite a slight reorganisation last year and a dip in revenue the LEGO Group and the LEGO brand is still a much loved by the public.
THE LEGO GROUP MAINTAINS RANK AS THE 2ND MOST HIGHLY REGARDED COMPANY IN THE WORLD
For the eighth year in a row, the LEGO Group is ranked in the Top 10 of the Reputation Institute annual RepTrak®100 survey, retaining its number 2 position.
BILLUND – March 15, 2018: Today, Reputation Institute released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:
“We are very happy and humbled to maintain such high regard by the public. It reflects the unique LEGO® idea and values, and the dedication our employees show every day to bring LEGO play to children all over the world. It is truly an honour to be embraced by the level of affinity that LEGO fans of all ages show us.”
“Since the LEGO brick was patented 60 years ago, we have been committed to inspiring and developing the builders of tomorrow. Our ambition to reach more children with LEGO experiences is more important than ever, and our purpose is what drives us and keeps us on our toes. What is truly important about this ranking is what lies behind it; that children and parents all over the world understand and acknowledge our aim to positively impact the world for future generations, and to deliver play experiences that help children develop those essential skills they need for the future.”
The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer at Reputation Institute commented on the ranking:
“As an organization that embraces corporate social responsibility from top to bottom, the LEGO Group ranked second based on our global RT100 Reputation Institute survey with a pulse score of 77.9 – it was the only global company to earn a strong score on the measures of Citizenship and Governance.”
Top 10 2018:
- ROLEX
- LEGO Group
- Canon
- The Walt Disney Company
- Sony
- Adidas
- Robert Bosch
- BMW Group
- Microsoft
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