LEGO Named Top UK Superbrand

LEGO® has been named the top UK Superbrand in a 2018 consumer poll for the first time. Superbrands is the definitive benchmark for brands who have “set the agenda, outwitted the competition and built enviable reputations“, with the LEGO brand topping the list of 20 companies and brand names. First published in 1995, Consumer Superbrands is an annual listing of the UK’s strongest consumer brands. The brands included are chosen by around 2,500 members of the British public from a list that has been refined by an Expert Council of senior industry figures. The list includes some pretty big names, so it’s nice to see even as the recent troubles faced by LEGO, that consumers still hold the brand in such high esteem. Check out the full list below.

  1. LEGO
  2. Gillette
  3. Apple
  4. Andrex
  5. Coca-Cola
  6. Disney
  7. Marks & Spencer
  8. Boots
  9. Heinz
  10. BMW
  11. Cadbury
  12. Rolex
  13. BP
  14. Shell
  15. John Lewis
  16. Heathrow
  17. Jaguar
  18. Kleenex
  19. Visa
  20. Haagen-Dazs

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

Share This Post On


  1. The LEGO Group Maintains 2018 RepTrak Rating | BricksFanz - […] from being named the UK’s top Superbrand earlier this week, the LEGO Group has maintained its top ten corporate…

Submit a Comment

Your email address will not be published. Required fields are marked *