Cast your minds back to 2014 and the release of The LEGO® Movie. Back then Warner Bros. joined forces with ITV for a very special LEGO ad break, in which all commercials were recreated with LEGO bricks. With the release of The LEGO Movie 2, Warner Media has once again partnered ITV to create another unique ad break to promote The LEGO Movie 2 during this Saturday’s edition of The Voice. The ad break will feature Emmet, voiced by Chris Pratt, along with his best friend Planty, telling viewers from the stage of the talent show, about how awesome it would be to have his own ad break, before introducing us to the break itself. This special LEGO ad break will features adverts for a number of official advertising partners including DFS, McDonald’s and LEGO. This follows a more recent partnership with the broadcaster, in which special LEGO ads were created to promote LEGO Harry Potter. This is ad break from 2014, and don’t forget to tune into ITV this Saturday to see the new version.
