LEGO Designer Virtual Meet With Smyths Toys
Nov04

LEGO Designer Virtual Meet With Smyths Toys

It’s been a long time since I’ve reported on an event at Smyths Toys, but there is one later today, well a virtual one. This afternoon, you’ll able to catch LEGO® MINDSTORMS Designer Dan Meehan, who will be showing on the latest iteration of LEGO MINDSTORMS during a live stream demonstration. Head to the Smyths Toys Instagram page to join in the live stream and there is also a chance to WIN a LEGO MINDSTORMS Robot...

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Introducing The Magical Realm Of LEGO MYTHICA
Oct30

Introducing The Magical Realm Of LEGO MYTHICA

A magical portal has opened into a mysterious world of mythical LEGO® creatures. Get ready to go on a unique LEGO adventure in 2021, as LEGO MYTHICA comes to LEGOLAND Windsor Resort. This all-new experience has been teased over the past few weeks and today we learn what it’s about. The new land will open at LEGOLAND Windsor early next year and will be a completely new IP exclusive to the popular UK attraction. It also marks the...

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Toy Of The Year 2021 Nominations Revealed
Oct30

Toy Of The Year 2021 Nominations Revealed

The Toy Association has revealed the toys which have been nominated for their Toy of the Year awards 2021. LEGO® have been nominated across a number of different categories. The TOTY Awards gala will take place on February 21st, 2021 but as a virtual event, as the New York Toy Fair has been delayed until Summer. LEGO products have fared well at past TOTY awards with sets such as LEGO Stranger Things, Creator Expert Roller Coaster and...

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Virtual Bricks Online Event Returns For Halloween
Oct29

Virtual Bricks Online Event Returns For Halloween

Northern Brickworks are set to hold their third online LEGO® event this Saturday and this time there a spooky air about it. Virtual Bricks brings together amazing LEGO builds to marvel at from the safety of your home. You can follow the event on the Northern Brickworks Facebook page or by subscribing to their YouTube Channel. The online event begins at 10 am on Saturday and as its Halloween, expect plenty of spooky builds and ghoulish...

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Teasing For New LEGOLAND World Continues
Oct27

Teasing For New LEGOLAND World Continues

The teasing for the new world coming to LEGOLAND® Windsor Resort in 2021 continues. This mysterious new world will be a parallel world to our own but filled with the magic of creativity and mythical LEGO® creatures. This new world is currently taking shape in the area currently home to Adventure Land and the old S.Q.U.I.D. Surfer ride. This is currently being rebranded to be incorporated into the new world. It’s believed the...

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LEGO Santa Picks The Covent Garden Christmas Tree
Oct27

LEGO Santa Picks The Covent Garden Christmas Tree

The Covent Garden Christmas tree was chosen today with help from a LEGO® Santa ahead of the Christmas light switch on the 10th November. Covent Garden invited LEGO Santa to join them to help choose their Christmas tree at Woods Farm in Solihull this year. The 60ft tree was chosen by LEGO Santa and will be transported down to Covent Garden where the lights will be switched on on 10th November, starting a series of magical Christmas...

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Interactive LEGO Billboard Launched In London
Oct24

Interactive LEGO Billboard Launched In London

Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital...

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