LEGO Jurassic World Takes Over The Tube
To mark the release of Jurassic World: Fallen Kingdom, South Kensington tunnel was taken over by huge adverts for the LEGO® Jurassic World range. The ads lined the route of commuters, and included a couple of banners posters, which featured the LEGO Jurassic World: Fallen Kingdom range of sets. This is part of a wider range of promotional activities to support the new LEGO sets, which has included a partnership with Smyths Toys, who...
Interactive LEGO Star Wars Billboard Arrives In The UK
To coincide with the release of the Solo: A Star Wars Story and the range of LEGO sets based upon it, LEGO® UK and Grand Visual have joined forces to create a unique interactive LEGO Star Wars advertising experience. The experience invites shoppers to Master The Force and use themselves to control a LEGO Star Wars themed mini-game, which is displayed on a huge outdoor screen. This uses gesture sensor technology to allow budding Force...
New LEGOLAND TV Advert Hits The Airwaves
If you’ve been watching TV you may have seen the new LEGOLAND® TV ad and if you haven’t you can see it below. The ad is titled ‘Get Ready For Fun’ and follows a day in the life of a LEGOLAND parks employee played by actress Molly Roberts. After being awakened by a LEGO® dog, the LEGOLAND worker must rally the reat of the parks wayward LEGO models ahead of the parks opening. The ad isn’t connected to a...
LEGO® Premieres Christmas TV Ad Campaign
LEGO® has premiered their Christmas TV advertising campaign during tonights X Factor on ITV. The “Gift of Imagination” or “Shake Up Imagination” for the US, features a group of kids shaking wrapped Christmas gifts. It shows how that familiar sound a box of LEGO makes, can spark imagination without even showing the product. Although the kids can’t see the LEGO set inside the wrapped gifts, they begin to...
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