To coincide with the release of the Solo: A Star Wars Story and the range of LEGO sets based upon it, LEGO® UK and Grand Visual have joined forces to create a unique interactive LEGO Star Wars advertising experience. The experience invites shoppers to Master The Force and use themselves to control a LEGO Star Wars themed mini-game, which is displayed on a huge outdoor screen. This uses gesture sensor technology to allow budding Force Builders to build like a Jedi. This enables passers-by to engage with the on-screen LEGO sets, with users prompted to choose a side, and start building virtual LEGO spaceships. The goal is to win the ultimate accolade of becoming a true Jedi Master, so the faster you build, the higher the score. The LEGO Star Wars Master The Force experience can be found at the Bluewater and Newcastle Metro Shopping Centres for the next week.
