LEGO® has premiered their Christmas TV advertising campaign during tonights X Factor on ITV. The “Gift of Imagination” or “Shake Up Imagination” for the US, features a group of kids shaking wrapped Christmas gifts. It shows how that familiar sound a box of LEGO makes, can spark imagination without even showing the product. Although the kids can’t see the LEGO set inside the wrapped gifts, they begin to excitedly imagine what they would build with the LEGO elements inside. It’s great to see a bespoke TV advertising campaign from The LEGO Group hit TV screens.
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