Rebuild The World Is Back For 90 Years Of Play
The 90 Years of Play celebrations have officially kicked off today and to build excitement for the big event, Rebuild the World is back with a fun new advert. Rebuild the World debuted a few years ago and is the first global campaign run by the LEGO Group. Although only a short film, it packs in a lot and showcases the creativeness of the humble LEGO® brick. From inspiring play to making friends, creating art to solving problems. The...
LEGO Pauses Paid Social Media Advertising
The LEGO Group have released a short statement regarding paid advertising on social media platforms including Facebook. Many companies are stopping or pausing advertising on social media as a way to force these platforms to do more to stop the spread of misinformation and hateful interactions. This is the statement provided: We are committed to having a positive impact on children and the world they will inherit. That includes...
Discover Partners With The LEGO Movie 2
US financial service provider Discover has joined forces with Warner Media for their first ever co-branded advertising campaign based on The LEGO Movie 2. Just like the recent DFS adverts airing in the UK, Discover’s new commercials feature characters from The LEGO Movie 2 in two spots which will air in cinemas and on various digital platforms in the US. Considering they are ads, they are well animated. The campaign has been...
The LEGO Movie 2 Takes Over DFS
Shopping trips certainly throw up some intersting fodder for articles here on BricksFanz. Whilst Christmas shopping, far across the carpark I noticed what seem to be a LEGO® Minifigure in the window of DFS. Upon closer inspection, there was indeed a minifigure in the window of UK sofa sellers DFS, in fact the entire main cast of The LEGO Movie 2 was dotted around the store. It appears DFS has joined forces with Warner Media as a...
LEGO Launch Epic Cinematic Advertising Campaign
The LEGO Group has unleashed an epic new advert dubbed ‘Wildest Wishes’ and when I say epic, it really is. The concept of the new campaign is that LEGO® isn’t just a brick, it’s a way to transport builders to anywhere their imagination takes them. Various kids are at home, building LEGO sets with their family, before the ad drops in to ‘real life’ police chases, galactic space battle and high speed...
LEGO To Use New AI-powered IBM Advertising Platform
As with head to the busiest time of the year for toy sales, retailers and toy makers have to do all they can to capture extra customers. The LEGO Group have always been early adopters of new technologies from AR powered in-store displayed and to headline grabbing PR stunts. Now they are set to become the first to use IBM’s new AI-powered interactive advertising platform. I’m not even going to try and explain exactly what...
Smyths Toys Where LEGO Lives
Smyths Toys and the LEGO Group have joined forces for a new campaign dubbed ‘Where LEGO® Lives’. The campaign is playing out across social media, the Smyths Toys website and Smyths Toys stores, with the aim to highlight Smyths as a destination retailer for all your LEGO needs. With the retail landscape vastly changing in the UK, places to go and physically pick up the latest LEGO sets, are becoming few and far between....
New LEGO Advertising Campaign Lets You Imagine
A new LEGO® advertising campaign which brings wondrous LEGO moments to real world scenes has recently been create by advertising agency Ogilvy. The Imagine LEGO campaign brings creative builds into various rooms around the home, including a whale crashing over a book shelf, a mighty ape climbing a speaker tower and a dragon heating cooking pot. If the ads look familiar, that’s because Ogilvy are the same people who worked with...
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