Interactive LEGO Billboard Launched In London
Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital...
Interactive LEGO Billboard Being Unveiled Tomorrow
Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...
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