Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital billboard experience is part of the global Rebuild the World campaign and you can check it out yourself at the Westfield Stratford Shopping Centre this weekend only. For those who can’t it, here’s a look at the LEGO Rebuild the World billboard in action.
