Variant LEGO Sets To Be Piloted In The UK
Starting today, the LEGO Group will be running a product pilot in the UK to gain a deeper understanding of what LEGO® fans want from their portfolio. The pilot will see a small number of UK retailers including Smyths Toys, Tesco and The Hut Group, offering variations of some existing LEGO sets. The aim of the pilot is to learn more about the colours and sizes of sets that fans of all ages want to see more of as well as seeing where...
LEGO VIP Begins Rewards Test
Select LEGO® VIP members in the UK could be chosen to take part in a VIP Rewards test. This will see randomly selected members receive two codes every two months to redeem for the various VIP Add-on packs. The codes will be used in the same way as they currently do, so you’ll need to make a purchase via LEGO.com in order to use them. The VIP Add-on packs are filled with various elements and there will be four to collect. The...
Online LEGO Pick A Brick Trial For The UK
Starting today, February 23rd LEGO.com will be running a test in the UK to help gather more info about having a minimum purchase amount for Pick A Brick orders. The minimum order value will be aligned with the price of large Pick A Brick cups in LEGO Stores (£11.99). The test is going to be visible to all shoppers in the UK. Pick A Brick is not a new online service, it’s been available for a while, this test is all about pricing...
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