Variant LEGO Sets To Be Piloted In The UK

Starting today, the LEGO Group will be running a product pilot in the UK to gain a deeper understanding of what LEGO® fans want from their portfolio. The pilot will see a small number of UK retailers including Smyths Toys, Tesco and The Hut Group, offering variations of some existing LEGO sets. The aim of the pilot is to learn more about the colours and sizes of sets that fans of all ages want to see more of as well as seeing where and how people prefer to shop. Here’s a statement about the pilot:

The LEGO Group is running a pilot with a small number of products to gain a deeper understanding of what our fans want from our portfolio and where they prefer to shop for new or unique products.

The pilot includes variations of some of our existing products, so we can find out more about the colors and sizes of sets that fans of all ages want to see more of in our portfolio.

Five sets will be available from retail partners as well as directly from LEGO retail channels exclusively in the UK throughout the pilot. These are NOT regional exclusives, they are part of a pilot scheme, but there are currently no plans to make them available beyond the UK and Ireland. It’s also a single production run so once stock is gone, further sets will not be restocked. Learn where you can buy them here.

LEGO City Fire Stations – currently sold at £59.99, tiered version are being made so that:

  • £24.99 version available at Tesco (UK/I) and LEGO stores & LEGO.com (UK)
  • £89.99 version available at Smyths (UK/I) and LEGO stores & LEGO.com (UK)

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LEGO Creator Fiat 500 – currently available in yellow (£74.99):

  • Blue version of LEGO Fiat 500 available from The Hut Group retailers (Zavvi.com and IWOOT – both sites shipping international) and LEGO stores & LEGO.com (UK) (£74.99)

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LEGO Creator 3-in-1 Mighty Dinosaur – currently available in green (£12.99):

  • Brown version available from Smyths and LEGO.com (UK and Ireland stores only) (£12.99)
  • Blue version available from Tesco (UK/I) and LEGO stores & LEGO.com (UK) (£12.99)

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Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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