Online LEGO Pick A Brick Trial For The UK

Starting today, February 23rd LEGO.com will be running a test in the UK to help gather more info about having a minimum purchase amount for Pick A Brick orders. The minimum order value will be aligned with the price of large Pick A Brick cups in LEGO Stores (£11.99). The test is going to be visible to all shoppers in the UK. Pick A Brick is not a new online service, it’s been available for a while, this test is all about pricing and minimum orders.

There are currently two different element purchase options on LEGO.com, Pick A Brick and Bricks and Pieces. While these might appear similar the infrastructure behind each of these services is very different. From packing to shipping, Bricks and Pieces infrastructure is designed to assist with small orders to help the end-user complete a project or replace lost elements. Pick A Bricks infrastructure is quite the opposite as it was designed to fulfil large bulk orders. The one thing that was not within the structure of Pick-A-Brick was the online experience allowing small orders.

Small orders impact the internal processes, and this provides the opportunity to test a minimum order value. This can also help align the Pick A Brick experiences both online and at LEGO Branded stores.

The test will last until an appropriate sample size is generated of online Pick A Brick orders after which additional testing could be done or this process could be rolled out to additional countries. Feedback from the new experience will be an important part of this test and LEGO.com will be monitoring the situation closely.

Please provide feedback directly to LEGO Customer Support or in the comments below, which I will pass on.

LEGO PAB UK Test

Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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1 Comment

  1. Hi Adam,
    I would like to feedback to LEGO if possible that If pab is designed to fulfil large bulk orders I would love to be able to order over the 999 limit on occasion that it currently sits at.

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