Join The LEGO A-Z Of Awesome At London Pride
Jul01

Join The LEGO A-Z Of Awesome At London Pride

The LEGO Group returns to Pride in London this Saturday, 2nd July to celebrate inclusivity and self-expression in the LGBTQIA+ community with its stand in the family area. The LEGO Group’s stand will be located in the family area in St Giles Church Yard, Soho and opens from 12 noon and will feature various fun LEGO building activities for families to enjoy, such as leaving a message on the LEGO® DOTS wall and contributing to a...

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LEGO Everyone Is Awesome Bags British LGBT Award
Jun25

LEGO Everyone Is Awesome Bags British LGBT Award

The British LGBT Awards took place last night and the LEGO Group picked up an award for the LEGO® Everyone Is Awesome set. Matthew Ashton, VP of Design at the LEGO Group and designer of the set, was at the event to pick up the British LGBT Brand or Marketing Campaign Award for the set and the campaign launched around its release last year. As well as being a fun set, it’s helped to create positive discussions and shows that...

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LEGO Group Launches A-Z Of Awesome
Jun01

LEGO Group Launches A-Z Of Awesome

To mark Pride Month, the LEGO Group today announces its launch of the “A-Z of Awesome’, an ongoing campaign which runs into 2023 using LEGO® builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community. This follows the launch of the Everyone is Awesome set last year as well as creating a miniature parade for Pride in London and official sponsorship of World Pride in Copenhagen. Learn more about the A-Z of...

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LEGO Everyone Is Awesome Set Is Now Available
Jun01

LEGO Everyone Is Awesome Set Is Now Available

The hotly anticipated LEGO® Everyone is Awesome set is now available. This colourful new set is a celebration of all LEGO fans, no matter who they are. Whether you want to use it to display your connection to or support of the LGBTQIA+ community or simply think it’s a cool little set, you can add it to your collection now. If you want to see more of the set, check out my review here and if you want to know why the set means so...

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Why Everyone Is Awesome Is So Important
May30

Why Everyone Is Awesome Is So Important

Last week the LEGO Group introduced a colourful new set that celebrates the fact that Everyone is Awesome. The set is designed to celebrate the diversity of LEGO® fans and the world around them. The buildable display model is inspired by the iconic rainbow flag which is used as a symbol of love and acceptance by the LGBTQIA+ community. The sets reveal was largely meet with extremely positive reactions from the LEGO community and far...

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40516: Everyone Is Awesome Set Review
May20

40516: Everyone Is Awesome Set Review

Over the past few weeks, Matthew Ashton, VP of Design at the LEGO Group, has been teasing a new set which he has designed. He’s been sharing images of LEGO® elements on social media and we now know exactly what he’s been up to. That set is the recently revealed Everyone Is Awesome. The set has been created to celebrate Pride Month and those who identify as LGBTQIA+. Before getting to the review, I know this set will have a...

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Everyone Is Awesome Matthew Ashton Interview
May20

Everyone Is Awesome Matthew Ashton Interview

Today the LEGO Group has officially revealed the LEGO® Everyone is Awesome set. The colourful new creation has been designed by Matthew Ashton, VP of Design at the LEGO Group and occasional TV star. In a new Designer Video, Matthew discusses the importance of creating the set, which is inspired by the Pride Rainbow flag. The set will be released on June 1st to coincide with Pride Month. Learn more about the set...

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Celebrate Everyone Awesome With Colourful New Set
May20

Celebrate Everyone Awesome With Colourful New Set

Get ready to express yourself in a colourful new way with a brand new LEGO® set that celebrates everyone awesome no matter who they are. Set 40516: Everyone is Awesome is inspired by the iconic rainbow flag, which is used as a symbol of love and acceptance by the LGBTQIA+ community. This colourful displayable build includes 11 unique monochrome Minifigures, many featuring uniquely coloured elements. The LEGO Group has a long history...

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