Join The LEGO A-Z Of Awesome At London Pride

The LEGO Group returns to Pride in London this Saturday, 2nd July to celebrate inclusivity and self-expression in the LGBTQIA+ community with its stand in the family area. The LEGO Group’s stand will be located in the family area in St Giles Church Yard, Soho and opens from 12 noon and will feature various fun LEGO building activities for families to enjoy, such as leaving a message on the LEGO® DOTS wall and contributing to a miniature Pride parade!

The stand has been developed with UK-based charity Diversity Role Models, a partner of the LEGO Group, which works to help children learn about the importance of inclusion and empathy for all and embed it in future generations.

It will also bring to life the ‘A-Z of Awesome’, an ongoing campaign the LEGO Group launched last month, with the aim of helping LGBTQIA+ families use play to help have open and meaningful conversations about their identities. The alphabet aims to build understanding and acceptance of the LGBTQIA+ community and the different abbreviations used. Learn more about the A-z of Awesome here.


Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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