LEGO Hidden Side Makes Toy Fair Hero Toys List
The London Fair has begun today and as the event opens, Toy Fair’s Hero Toys, the 25 most exciting and creative toys have been announced by the British Toy & Hobby Association (BTHA). Finalists this year includes one of the new LEGO® Hidden Side sets. The Haunted Fairground is one of the new sets released earlier this year and features a gloomed version of Newbury’s fairground. It’s also one of the first Hidden Side...
The LEGO Group At The London Toy Fair
It’s the start of a new year, which also means it’s Toy Fair season. This kicks off in London at the annual London Toy Fair, followed by the Nuremberg Toy Fair in Germany and closing out with the New York Toy Fair. The LEGO Group will have a presence at each of the Toy Fairs and I received my invite to London (and Nuremberg) on Monday. LEGO® will be going big this year, with both a ‘public’ stand and a closed...
A Real LEGO Knight Bus Hits Streets Of London
Travellers and budding wizards in London can now take a trip on a real Knight Bus, as one of the capitals famous London Buses have been given a LEGO® makeover. As well as being given a purple coat of paint, the London Knight Bus has features LEGO elements and Minifigure passengers in the windows. The bus is inspired by the slightly smaller LEGO Knight Bus, based on the vehicle from the featured in the Harry Potter books and movies....
Unique LEGO Originals Collectible Launches In London
Mere moments ago the LEGO Group and ROOM Copenhagen unveiled the first product in their new LEGO® Originals product line. LEGO Originals was stealthily launched as a range of LEGO VIP rewards, which features artwork harking back to the early days of the LEGO Group. Something which has also been captured with the LEGO Originals Wooden Minifigure, a product which combines the carpentry beginnings of the LEGO brand with one of their more...
LEGO Originals Wooden Collectible Teased
Last week emails started to arrive in LEGO® VIP members inboxes, inviting them to a mysterious LEGO Originals product launch. This Friday and Saturday a special pop-up store and art gallery will open in London, where a unique wooden collectible will be revealed and made available to buy. Now Campaign Live have covered the story, which has a teaser image of the special collectible. As you can probably tell it’s something to do...
ReWheel Your City Build Event At Leicester Square Store
This Monday and Tuesday, the Leicester Square LEGO® Store will be hosting a Rebuild The World event. The in-store build event will reimagine transport in London. How would you make travelling in the city easier, happier and healthier? The event is free to attend and you don’t need a ticket to take part. Visit the Leicester Square LEGO Store between 10am to 6pm Monday and Tuesday to take part in this special Rebuild The World...
LEGO Originals Gallery & VIP Exclusive
Next week a very special LEGO® pop-up shop and art gallery is set to open in London. The LEGO Originals Gallery will be open November 1st and VIP should have already had their invites. At the gallery, you’ll get a chance to purchase an exclusive wooden collectible item and get a free LEGO Originals poster. I’ll have more details in the next few days but the LEGO Originals Wooden Collectible will cost £109.99 and will...
Get UCS Star Destroyer Tomorrow In London
The LEGO® Star Wars Ultimate Collectors Series Star Destroyer launches early for VIP members on September 18th. However if you want it a little earlier, you may want to head to the Leicester Square LEGO Store tomorrow, where the set will be on sale early during a special LEGO Designer signing event. During this special event, you’ll be able to purchase the set, meet its designer Henrik Andersen and get the set signed. The LEGO Star...
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