LEGO Store Branding Expands To Other Retailers
The LEGO Group has gone to great lengths to provide a unique in-store shopping experience for their brand stores. In recent years a more uniform approach has been rolled out across stores with many adopting the ‘retailtainment’ concept. This offers in-store experiences such as Build a Minifigure and product showcases. The changes have also seen stores feature uniform branding such as yellow, grey and white brick signage,...
LEGO Leicester Square Now Fully Closed
The Leicester Square LEGO® store is currently being refurbished to make it the biggest LEGO Store in the world once more. After being partly closed for the last few weeks, the store is now fully closed. So if you were planning a trip to London, you can expect to miss out on a visit to the store. Once reopened it will include, a brand new design, refreshed 3D LEGO Models, unique experiences and a wider assortment of LEGO sets to...
Are LEGO Stores Set For A New Design Standard
A brand new LEGO® store has opened in Stuttgart, Germany today and it appears to introduce a new in-store design standard. Although many LEGO stores offer unique elements due to ther location or size, most standard stores follows a very similar visual design. This new store opening isn’t a flagship store like Leicester Square or Amsterdam, so it could offer the first look a a refreshed in-store experience for standard stores....
New LEGO Store Opening In Edinburgh In 2021
The LEGO Group continues to expand its UK brand store offerings with a new store set to open in Edinburgh next year. This will be only the second store to open in Scotland. It will be opening in the newly redeveloped St. James Quarter in spring 2021. Expect the store to include all the usual staples of a LEGO® Store, including a Pick-a-brick wall, Minifigure Station and plenty of LEGO goodies. This latest store announcement follows...
LEGO Brand Store Closure Announcement
As reported yesterday, the LEGO Group have announced the closure of all brand stores globally, apart from this in China, you can read the short announcement below. These days of uncertainty it’s important and stay safe. Yesterday, we closed all of our owned and operated LEGO® Brand Retail Stores with the exception of China up to and including March 27. Thousands of people visit our stores each day, and despite all the precautions we...
Birmingham LEGO Store Grand Opening Event Begins Today
The new Birmingham LEGO® store has been open for a few weeks now but it’s Grand Opening has only just begun today. The Grand Opening event run between December 12th to the 15th. The first 500 people to arrive in store will receive a special I Love Birmingham tile. Plus spend over £100 you’ll get a free mini LEGO Gingerbread House and spend over £125 to get a LEGO Store set only available at store openings. The Hidden Side Bus...
A Closer Look At The LEGO Amsterdam Store
Last week a brand new flagship LEGO® store opened in Amsterdam and as I highlighted the other day, it’s quite the impressive looking store. Located in the Kalverstraat, Amsterdam, the store is filled with numerous LEGO built features as well as boasting other in-store services, all of which add to stores unique LEGO shopping experience. When creating the store’s interior, inspiration has been drawn from many famous things...
Inside The LEGO Amsterdam Flagship Store
This week a brand new flagship LEGO® brand store opened its doors in Amsterdam and it has to be one of the most impressive LEGO stores to date. Not only is it the go to place for all your LEGO needs, it has been kitted out with plenty of unique features that celebrate its location. With physical retail stores struggling in recent times, the LEGO Group are hoping their stores offer an experience beyond just buying LEGO sets and they...
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