This week a brand new flagship LEGO® brand store opened its doors in Amsterdam and it has to be one of the most impressive LEGO stores to date. Not only is it the go to place for all your LEGO needs, it has been kitted out with plenty of unique features that celebrate its location. With physical retail stores struggling in recent times, the LEGO Group are hoping their stores offer an experience beyond just buying LEGO sets and they have certainly gone to town on their latest opening.
These brick-built windmill standing at over 3 metres high and features around 886,000 LEGO bricks. With Amsterdam famous for its art scene, a number of iconic paintings by famed Dutch artists have been recreated with LEGO bricks. These include artworks inspired by masters like Jan Vermeer, Vincent van Gogh, and Rembrandt. Some of them even come to life with animated features and sound effects. Art has also inspired the lift which opens to reveal a mini gallery.
If lifts aren’t your thing, then the stores stairs are truly amazing. Another Dutch artist’s most famous work has inspired the trip to the second floor. M. C. Escher’s Relativity turns the stairs into a gravity defying piece of art you can step into. The London Store has definitely lost the title for best stair artwork.
Amsterdam’s canal flows under the stores floors and are filled with brick-built fish. A huge bridge spans the store and is decorated with Dutch inventions like the cassette tape and the microscope. There are plenty of photo opportunities including a street scene and full size bicycle to sit in.
The store also boast a LEGO Mosaic Maker machine and a LEGO Minifigure Factory, which allows you to design your own unique Minifigure gift. The LEGO Amsterdam Flagship store is open now and can be found in Kalverstraat. From the pictures alone, you can see it’s definitely worth a trip to check it out. I may have more images over the next fews days so I’ll share them soon.