Birmingham LEGO Store Grand Opening Event Begins Today
Dec12

Birmingham LEGO Store Grand Opening Event Begins Today

The new Birmingham LEGO® store has been open for a few weeks now but it’s Grand Opening has only just begun today. The Grand Opening event run between December 12th to the 15th. The first 500 people to arrive in store will receive a special I Love Birmingham tile. Plus spend over £100 you’ll get a free mini LEGO Gingerbread House and spend over £125 to get a LEGO Store set only available at store openings. The Hidden Side Bus...

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Inside The New Birmingham LEGO Store
Nov21

Inside The New Birmingham LEGO Store

On Wednesday night I made the trip to Birmingham to get an advanced sneak peek at the latest UK LEGO® store. The new store can be found within the Bullring & Grand Central Shopping Centre, but isn’t the first time Birmingham has had a LEGO store. There was on in the city many years ago, which closes down. More recently, Brum got a taste for bricks, with the LEGOLAND® Discovery Centre and its on-site store. But the Bullring...

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New Birmingham LEGO Store Now Open
Nov21

New Birmingham LEGO Store Now Open

The Birmingham LEGO® Store opens its doors today, and it finally brings a proper brand store to the centre of the UK. The new store features a Build A Minifigure station, an impressive Pick-a-brick wall, as well as interactive elements including a box scanner and Which Minifigure Are You? palm scanner. The store will be offering various goodies this weekend as part of the VIP event, along with a grand opening celebration in December....

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New Birmingham LEGO Store Gets Opening Date
Nov14

New Birmingham LEGO Store Gets Opening Date

The new Birmingham LEGO® store will open its doors on Thursday 21st November. When the store opens next week it will boost interactive features such has a Which Minifigure Are You? scanner, Pick-a-brick wall and Build A Minifigure station. Plus the store will be the first to feature dynamic lighting and a ‘digital ribbon’ above shelves which will feature unique content. The store will get it’s official Grand Opening...

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Spooky AFOL Night Fun At LDC Birmingham
Oct09

Spooky AFOL Night Fun At LDC Birmingham

It’s time to enjoy a brick-filled spooky night out with another fun AFOL Night event at LEGOLAND® Discovery Birmingham. Later today, join the fun as big kids get a turn to explore LEGOLAND Discovery Centre Birmingham. Experience the 4D Cinema, rides, and LEGO® brick pits before testing your skills at the speed build challenges. There will be plenty of prizes up for grabs for several build challenges to be held throughout the...

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LEGO Minifigures Run World’s Shortest Marathon
Oct08

LEGO Minifigures Run World’s Shortest Marathon

Next weekend Birmingham plays host to the Simplyhealth Birmingham Great Run and the mini residents of LEGOLAND® Discovery Centre Birmingham have been limbering up for their own mini marathon. The new addition to Miniland features over 500 LEGO® Minifigures, with 221 of them running through the brick-built streets of Brum, being cheered on by 297 spectators. Just like the folk who will be taking part in the actual marathon on Sunday,...

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AFOL Night Back At LDC Birmingham
Sep11

AFOL Night Back At LDC Birmingham

Did the recent visit to LEGOLAND® Discovery Centre Birmingham by This Morning spark your interest in attending an AFOL Night Event? Then you may want to head to LEGOLAND Discovery Centre Birmingham later today for another LEGO-filled AFOL Night. Join the fun as big kids get a turn to explore LEGOLAND Discovery Centre Birmingham. Experience the 4D Cinema, rides, and LEGO® brick pits before testing your skills at the speed build...

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Happy Birthday LEGOLAND Discovery Centre Birmingham
Jul06

Happy Birthday LEGOLAND Discovery Centre Birmingham

It’s been a years since LEGOLAND® Discovery Birmingham opened its doors to LEGO® fans across the Midlands. The venue based in Birmingham Arena has proven popular with visitors since it has opened. AFOLs have been able to enjoy Adult Nights and the on-site LEGO Store, whereas younger LEGO fans have been able to explore the huge indoor LEGO filled playground. This weekend the Discovery Centre is having a party and to celebrate...

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