New LEGO Elves 2018 Sets Revealed
Judging by the masses of images currently cropping up all over the place, the LEGO Group have given retailers access to summer release assets. This is always a muddy area, as you have to balance if the images should have been published by the retailer and will they have any sort of impact with third party LEGO® partners. So we’re holding off on showing the rather cool Unikitty sets as they are co-licensed with Warner Bros. That...
LEGO Elves Build Contest Reminder
This month we are running our first ever build contest, where one lucky winner can bag themselves the entire 2018 range of LEGO® Elves sets. Entering couldn’t be simpler, grab your LEGO bricks and get building a marvellous MOC which represents one of the LEGO Elves elemental powers. Whichever build we think is the most creative will get all five of the new 2018 LEGO Elves sets, with two runners-up prizes also up for grabs....
41190: Emily Jones & the Eagle Getaway Elves Set Review
This month we launched out first ever build contest themed around the magical world of LEGO® Elves and to coincide with our Elemental Elves LEGO Build Contest, we are also taking a look at each of the new Elves sets released this year. Once again the magical land of Elvendale is under threat. The dark elf witch Noctura wants to imprison the Elemental Guardians and steal their elemental shards – four crystals that can harness all fire,...
Fill Up On Creativity With Edible LEGO Bricks
We’ve had Light bricks, Sound bricks and even bricks that could interact with touchscreens and now LEGO are set to introduce edible bricks. The LEGO® Group have been working hard to create sustainable LEGO bricks that will help to cutdown and eventually eliminate the need to use traditional plastics. Earlier this year, it was announced that certain plant elements will now be made from a new plant-based plastic sourced from...
LEGO Announces New Set Reveal Policy
The ongoing battle between officially revealed set images and leaks ones, seems never ending. In the age of the internet once an image has been seen its can’t be unseen, not matter how many takedown orders are issued. The revealing of new LEGO® sets is often a precisely planned out PR campaign, with the LEGO Group and their partners, working closely to announce new sets. Months worth of planning can be wiped out in an instant...
No Starch Press LEGO 2018 Book Range
Although DK Books holds the official license for LEGO® branded books, US publisher No Starch Press has been publishing a number of LEGO themed titles for a number of years now. Much of their 2018 range has been revealed and it’s an interesting line-up, with the publisher one again woking with a number of high profile LEGO builders. This year we get a second Christmas-themed book from Chris McVeigh, another Architecture book from...
Disney Build Your Own Adventure Set Revealed
Joining the LEGO® NINJAGO: Build Your Own Adventure book, published later this year by DK Books, with be a Disney themed one. This will also include an exclusive set as well as a Mini-doll. The LEGO Disney Princess Build Your Own Adventure will include Cinderella and an exclusive carriage mini build, which can only be found in the book. The book features over 50 Disney themed inspirational LEGO builds, inter-weaved with a fun Disney...
LEGO Named Top UK Superbrand
LEGO® has been named the top UK Superbrand in a 2018 consumer poll for the first time. Superbrands is the definitive benchmark for brands who have “set the agenda, outwitted the competition and built enviable reputations“, with the LEGO brand topping the list of 20 companies and brand names. First published in 1995, Consumer Superbrands is an annual listing of the UK’s strongest consumer brands. The brands included...
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