In recent weeks there has been a influx of sponsored or ‘Related’ posts cropping up on Facebook advertising various LEGO® deals. At first glance they offer numerous sets, at too good to be true prices, and if that isn’t a giveaway to those sites being potential scams, following the links will result in a either a site designed to look like an official LEGO site or a site showing completely irrelevant products, depending on your location. The rise of such sites has prompted the LEGO Group to issue a short statement, which can be found below. The best advice is simple – if a ‘deal’ appears on social media and it’s too good to be true, then it’s most likely is a scam. You certainly won’t be getting genuine LEGO products, that’s if you get what you ordered at all. Always follow links provided by official LEGO channels or fan media sites. Please note it’s unconfirmed if super villain Terabyte is behind these shenanigans.
We are aware of the existence of websites that mislead consumers in different ways and we take all of these incidents very seriously. While we cannot comment on our specific actions, what we can say is that when we are made aware of or observe any situation where consumers are misled and our intellectual rights are violated we always take the appropriate actions to protect consumers as well as our brand.
We believe that consumers should always be aware of when they are purchasing a genuine LEGO product and when they purchase something else – and they should not be misled during the process of purchase.
We are aware that it may be difficult to identify a fake website, but if in doubt, consumers can be certain that the official LEGO shop on www.shop.LEGO.com is genuine.