How LEGO Ideas Made A Mouse Shine
Apr03

How LEGO Ideas Made A Mouse Shine

When the latest LEGO® Ideas set was revealed last month, people were excited to see two new versions of Mickey and Minnie arrive in the Steamboat Willie set. The shine was lost a little when the second series of LEGO Disney Minifigures were revealed. But although Vintage Mickey and Minnie appear in both, there’s a difference between them, one that makes them shine. One of the fun things about LEGO is seeing the process behind...

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LEGO Ideas Numbering Mishap
Mar19

LEGO Ideas Numbering Mishap

The eagle eyed among you may have spotted a slight issue with the new revealed LEGO® Ideas set. The latest is Steamboat Willie which arrives on April 1st, however it appears to carry the same release number as the recently released Flintstones set. Both sets carry the #24, however Steamboat Willie should be #25. The LEGO Ideas team have noted the error and provided this statement. Set #24 The Flintstones is available now and Set #25...

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LEGO Brand Retail Want Your Insight
Feb21

LEGO Brand Retail Want Your Insight

Ever shopped in a LEGO® Brand Store or would love to but don’t have one near you? Then the LEGO Brand Retail Design Team want your feedback. They have put together a short survey, which they want AFOL to complete. This is to help gauge how AFOLs interact with LEGO Stores, be it through shopping in the stores or attending events. If like me a trip to a LEGO store is a once in a blue moon event, due to the lack of them in the...

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Pop-up LEGO Brand Stores Being Tested
Sep21

Pop-up LEGO Brand Stores Being Tested

It’s no secret that the retail landscape has vastly changed in 2018, numerous retailers have disappeared or scaled back their offerings. This has in turn impacted the LEGO Group and where you can find their products. One of the biggest losses is Toys R Us, which no longer exists here in the UK or over in the US. So this Christmas LEGO® are testing a new retail concept, pop-up stores. These temporary stores will appear in various...

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Scam LEGO Store Sites On The Rise
Sep12

Scam LEGO Store Sites On The Rise

In recent weeks there has been a influx of sponsored or ‘Related’ posts cropping up on Facebook advertising various LEGO® deals. At first glance they offer numerous sets, at too good to be true prices, and if that isn’t a giveaway to those sites being potential scams, following the links will result in a either a site designed to look like an official LEGO site or a site showing completely irrelevant products,...

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Introducing The LEGO Master Builders Series
Aug30

Introducing The LEGO Master Builders Series

Back in 2014 it was decided that large-scale LEGO® exclusive sets would all be released under the Ultimate Collectors Series banner. This meant that playsets type sets such as the Death Star, Sandcrawler, Ewok Village and Assault on Hoth would be treated in the same way as traditional UCS sets like the Y-Wing, Slave 1 and the ultimate USC set – the Millennium Falcon. This caused a little be if a outcry from certain LEGO fans who...

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Why Modular Minifigures Are More Expressive
Dec13

Why Modular Minifigures Are More Expressive

One of the biggest talking points regarding the reveal of the upcoming Downtown Diner was the different look of the included minifigures. Before the official announcement, images of the set were circulating, with many discounting it’s authenticity due to the fact the minifigures weren’t sporting the classic smiley face. Of course those images proved to be real and the set does break the tradition of only featuring...

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