LEGO Lead User Lab AFOL Interests Survey
Oct29

LEGO Lead User Lab AFOL Interests Survey

A few months ago, the LEGO Group launched a new initiative called the LEGO® Lead User Lab. The basis behind this was to gather ideas and creative solutions from within the AFOL community to complement the existing LEGO product lines. The initial announcement was a little vague as to what exactly the Lead User Lab was looking for, but a survey has been issued which gives a better ideas as to the aim of the LLUL. Taking part in the...

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Unearth The Secrets Of The Latest LEGO Ideas Set
Oct16

Unearth The Secrets Of The Latest LEGO Ideas Set

The recently revealed LEGO® Ideas Dinosaur Fossils set is based on an original fan design submitted to the LEGO Ideas platform. Budding LEGO fan designers can unleash their creations in the hope of gaining 10,000 supporters. The Dinosaur Fossils project was submitted to LEGO Ideas by Jonathan Brunn and after hitting 10K, the LEGO Ideas Review Team decided it would become the 28th LEGO Ideas set. It features three detailed dinosaur...

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Audio & Braille LEGO Instructions Set To Be Piloted
Aug28

Audio & Braille LEGO Instructions Set To Be Piloted

As builders of LEGO® we take our sight for grated, our pastime is a largely visual medium. From reading the instructions, finding the right elements and putting them together. Sight plays a key role in building LEGO sets, but lack of sight doesn’t mean budding builders should miss out. Which is why the LEGO Group is set to pilot the use of audio and Braille building instructions. The scheme has been inspired by two friends....

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LEGO Minifigures Series 19 Rumours Untrue
Aug10

LEGO Minifigures Series 19 Rumours Untrue

The new series of LEGO® Minifigures recently broke cover and revealed 16 fun new characters to collect. Although they are yet to be officially revealed by LEGO or go on sale, there are various rumours pinging around the interweb about changes to distribution and packaging. First rumour suggests packets will be harder to ‘feel’, although packaging could be changed, I highly doubt it will happen so soon after packaging was...

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Take The LEGO Customer Service Survey
Aug08

Take The LEGO Customer Service Survey

LEGO® Customer Service is one of the best in the world, but there is always scope to do things better. So The LEGO Group have created a service for AFOLs to take about the future of LEGO Customer Service. It’s your chance to tell them what you like and what could be done better. All you need to be is a fan of LEGO and to complete the survey by August 20th. There will be feedback from the survey so I’ll share that at a...

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Like LEGO Books? Take The LEGO Publishing Survey
Jul16

Like LEGO Books? Take The LEGO Publishing Survey

LEGO® Books have been a part of LEGO fandom for many years. Over that time the LEGO Group have partnered with a number of publishers, as well as releasing their own titles. In recent years these partnerships have expanded to include more publishers and there has even been a rise in unofficial LEGO books. Now LEGO Publishing would like your insight into what you has LEGO fans think of the currently LEGO book offerings as well as to...

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LEGO Set To Launch Lead User Lab
Jun18

LEGO Set To Launch Lead User Lab

Over on the LEGO® Ambassador Network, it has been announced that the LEGO Group are preparing to lead something called the Lead User Lab. It’s taken a couple of days to get my head around it, but I think I get it now. This new venture will be a way to help collate various ideas, which can be used to compliment the LEGO experience. These can cover various aspects of LEGO building, from what I gather this could mean a LEGO fan has...

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