Pop-up LEGO Brand Stores Being Tested
Sep21

Pop-up LEGO Brand Stores Being Tested

It’s no secret that the retail landscape has vastly changed in 2018, numerous retailers have disappeared or scaled back their offerings. This has in turn impacted the LEGO Group and where you can find their products. One of the biggest losses is Toys R Us, which no longer exists here in the UK or over in the US. So this Christmas LEGO® are testing a new retail concept, pop-up stores. These temporary stores will appear in various...

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Scam LEGO Store Sites On The Rise
Sep12

Scam LEGO Store Sites On The Rise

In recent weeks there has been a influx of sponsored or ‘Related’ posts cropping up on Facebook advertising various LEGO® deals. At first glance they offer numerous sets, at too good to be true prices, and if that isn’t a giveaway to those sites being potential scams, following the links will result in a either a site designed to look like an official LEGO site or a site showing completely irrelevant products,...

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Introducing The LEGO Master Builders Series
Aug30

Introducing The LEGO Master Builders Series

Back in 2014 it was decided that large-scale LEGO® exclusive sets would all be released under the Ultimate Collectors Series banner. This meant that playsets type sets such as the Death Star, Sandcrawler, Ewok Village and Assault on Hoth would be treated in the same way as traditional UCS sets like the Y-Wing, Slave 1 and the ultimate USC set – the Millennium Falcon. This caused a little be if a outcry from certain LEGO fans who...

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Why Modular Minifigures Are More Expressive
Dec13

Why Modular Minifigures Are More Expressive

One of the biggest talking points regarding the reveal of the upcoming Downtown Diner was the different look of the included minifigures. Before the official announcement, images of the set were circulating, with many discounting it’s authenticity due to the fact the minifigures weren’t sporting the classic smiley face. Of course those images proved to be real and the set does break the tradition of only featuring...

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Spend The Night In The LEGO House
Nov02

Spend The Night In The LEGO House

Fancy spending the night in the newly opened LEGO® House over in Billund? Well now is your chance as LEGO has teamed up with Airbnb to offer LEGO superfans will the chance to spend the night in this unique surrounding. LEGO Designer Jamie Berard will be on hand to guide you around the LEGO House before your final stop in a brick-filled bedroom. This is a truly unique experience and a must for any LEGO fan, so if you fancy being in...

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Got A Great Idea For A LEGO Free Gift?
Sep27

Got A Great Idea For A LEGO Free Gift?

We all like getting a cheeky freebie or two when purchasing our LEGO® fixes. Be it an exclusive Minifigure or Minibuild set, many of us will purposely plan our purchases around these free gifts just to get them. Now LEGO want your input for future ‘Gift With Purchase’ or GWPs ideas. So do you have a cool idea for future free gifts? Maybe there’s a character you love to see appear in Minifigure form or a set...

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