It has been announced today that the LEGO Group will be bringing the LEGO® DOTS theme to an end later this year. The LEGO DOTS theme was launched in 2020 as a unique arts and crafts offering focused on a colourful range of tiles. LEGO DOTS has branched out to include clothing from Adidas and Levi, along with sets featuring Disney characters. There will also be a range of LEGO DOTS sets featuring designs inspired by Harry Potter. From June this year, the LEGO DOTS theme will conclude, although similar play experiences will be integrated into other themes and the decision to bring DOTS to an end will not affect the LEGO Art range. Here’s the official statement from the LEGO Group:
Update on exit of the LEGO® DOTS theme from June 2023 assortment and onwards:
After careful consideration, we have decided to exit the LEGO® DOTS theme and integrate tile-based play into other themes within our portfolio.
January and March launches of LEGO DOTS novelties will go ahead but also be our last on this theme, with all current items from 2022 remaining active in the product line up until the end of the year.
LEGO DOTS was launched in March 2020 with the ambition to connect with kids through their passion for arts & crafts – looking at encouraging self-expression and to attract new builders to the LEGO brand. It was a completely new style of building which used brightly coloured tiles to ignite creativity with LEGO fans, in a fun and unique way.
Whilst seeing great appetite for this type of proposition and playing a key role in retaining kids in the LEGO brand, we also recognise the challenges of establishing LEGO DOTS as a long-term brand in the arts & crafts category.
We will refocus our attention on ensuring elements of tile-play live on across other areas of the business. We know there is still a huge appeal from the arts & craft community, and we want to ensure there are opportunities for kids who love the play proposition to still enjoy building in this way. We can also confirm this discontinuation will not affect our business direction on similar themes like LEGO Art and we look forward to more exciting launches in the future.
We want to thank all our LEGO DOTS fans who inspired us with their creativity!