LEGO UK has announced the LEGO® Pop & Play tour, which will allow fans to try out fun new play experiences from LEGO, featuring FREE activities from LEGO DOTS, Friends, City and VIDIYO. The must-visit LEGO Pop & Play Tour is a free family event that encompasses a 30-minute experience, that will unleash creativity in all ages. You can book your free slot here and you’ll also have the chance to take home some free LEGO goodies.
LEGO Pop & Play Tour will visit Southampton, Liverpool, Edinburgh, Birmingham and Bristol:
- Southampton Bargate – 7th-8th August
- Liverpool One – 14th-15th August
- Edinburgh St James Quarter – 28th-29th August
- Birmingham Bullring – 4th-5th September
- Bristol Cabot Circus – 11th-12th September
The LEGO Group’s first ever Pop & Play Tour to bring creative fun to UK families this summer
- The LEGO® Pop & Play Tour will visit five UK cities over the summer with fun for the whole family
- The free family event will unleash the creativity in all ages with four interactive play areas including building vehicles with LEGO® CITY and creating music videos with LEGO® VIDIYO™
- Families will receive a free gift from the closest LEGO Retail stores for taking part
Families mark your calendars! The LEGO Group is announcing its first ever Pop & Play Tour, and this summer, families in Southampton, Liverpool, Edinburgh, Birmingham and Bristol will have the pop-up event right on their doorsteps. Packed with fun and festival vibes, the LEGO® Pop & Play Tour will bring families the summer joy missed in 2020!
The LEGO Pop & Play Tour is an out of store experiential activation within shopping centres around the UK hosted by LEGO Retail stores and their knowledgeable store associates. The must-visit LEGO® Pop & Play Tour is a free family event that will unleash the creativity in all ages with a range of play experiences.
Participants will be able to visit a number of stations, including;
- Ultimate cupcake decoration with LEGO® DOTS
- Building their own vehicles with LEGO® CITY
- Partaking in a scavenger hunt to spot balloons and horses with LEGO® FRIENDS
- Creating the beat of their world in the pop-up LEGO® VIDIYO™ music video studio
- There’s something to engage and delight the whole family!
After completing each station, families will receive a rosette and by simply collecting two, can head to a local LEGO store in the area to collect a free gift.
Alison Wood, Retail Director of UK LEGO Stores, said: “We’re looking forward to taking our first ever LEGO Pop & Play Tour around the UK! Summer 2020 was disappointing for many families, so we hope this free, family event helps make up for it and gives them the chance to unleash their creativity. With LEGO City, Friends, DOTS and VIDIYO, we’ve ensured there’s something for all interests, whether that be arts and crafts, vehicles or music. With a free gift up for grabs for every family, taking part is a no-brainer!”
The LEGO Pop & Play Tour includes the following locations and tickets are available at here:
- Southampton 7th & 8th August, Bargate
- Liverpool 14th & 15th August, Liverpool Onn
- Edinburgh 28th & 29th August, St James Quarter
- Birmingham 4th & 5th September, Bullring
- Bristol 11th & 12th September, Cabot Circus
The LEGO Pop & Play Tour will be located near LEGO Retail stores for people of all ages to take advantage of exclusive promotions and check out the full ranges. Those not able to attend can also visit www.lego.com/stores/pop-and-play-tour for great offers and all their play needs.
For tickets and further information visit www.lego.com/stores/pop-and-play-tour
14th July 2021
So much fun that’s it’s not coming to London nor Leicester