LEGO Hidden Side Gets Off To An Impressive Start

Back in August 2019, the LEGO Group launched a brand new story driven IP called Hidden Side. The theme blends an original story with Augmented Reality elements. I’m a massive fan of the theme, but it seems I’m not the only one. LEGO® UK recently shared the first of their new quarterly newsletters, which had a snippet of interesting information about LEGO Hidden Side. Despite it launching towards the backend of last year, Hidden Side was one of the top five new IPs of 2019. The newly released Hidden Side sets have added multiplayer AR play and the Haunted Fairground was recently awarded the overall editor’s choice award at the London Toy Fair. I’ve glad the theme has been so well received, as much as the themes based on well known franchises, you can’t beat an original theme. The same newsletter also revealed that between October to December, a LEGO set was sold every second!


Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

Share This Post On


  1. Hidden Side is unique as it’s just as good as a playable Lego set as it is with the AR element. Lego have really succeeded with this theme. I read and hear a ton of AFOLs sing it’s praises because it’s such fun and most sets contain some fabulous elements. And, it’s a theme that I see kids clutching in their hands whenever I get to visit a Lego store too!

    I’m an old cynic (no, never! I can hear you gasp) and I’m very vocal about some of the Danish toy makers less well thought out ideas. But, Hidden Side is just such a cool idea. Kudos to its designers. Well done!

    Post a Reply
  2. I had to buy all of them. they’re great for a Halloween themed village set up

    Post a Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.