Over a year ago LEGO® launched a new product concept via crowdsourcing site Indiegogo called LEGO FORMA. The set was aimed at adults who wouldn’t normally build LEGO but could use it to escape the pressures of life for just a few moments. The base set was a Koi Carp fish, which used a new skin element to create a visually unique LEGO set. The set has now been made available for purchase from directly from LEGO.com but only in the UK. The set is £42.99 and if you order today before 23:00 you should get it before Christmas. So if you missed out on the Indiegogo set, now is your chance to own it. Check out my review of the set here.
Shop Now – 81000: LEGO FORMA
Designed for adults looking for a fun, engaging way to put down their screens and reconnect with their creative side, new LEGO® FORMA (81000) offers a joyful challenge that also builds a distinctive kinetic sculpture. Made with sturdy elements and covered with a flexible, customizable skin, LEGO FORMA mechanical models incorporate life-like motion, colors, and patterns to deliver a unique creative challenge and a sophisticated display piece. Available in UK only.
- Model measures over 10” (25.4cm) high, 5” (12.7cm) wide and 11” (27.9 cm) long.
- Build a dynamic model that captures the elegant motion and visual appeal of fish.
- Features 294 elements, including base for display and crank for motion.
- Use elements to form an intricate gear system that generates life-like movement.
- Recreate the movement of a fish with a crank that moves the model in a graceful motion.
- Display your sculpture for a unique conversation piece and tasteful addition to any room.”
18th December 2019
It’s funny how this has been marketed as: “The set was aimed at adult builders who want to escape the pressures of life for a few moments!”
Surely, that’s why all Lego is so popular with AFOLs?
Maybe that’s why I don’t work in marketing?
18th December 2019
Aimed at non-AFOL, in the same sense of the adult colouring crazed captures a market who don’t normally colour, I’ll reword it shortly
19th December 2019
I think it’s fine! Originally Lego marketed this idea as an item for those who don’t normally “play” with Lego, so I think your piece is accurate. I’m just not a fan of the thoughts behind this idea from Lego.