Posted By Adam White on Feb 7, 2023 | 1 comment

As first revealed a few weeks ago, the Leicester Square Store was saying goodbye to its 90 Years of Play exhibition and welcoming a celebration of the new generation of LEGO® Friends sets and characters. Today, the LEGO Friends Zone is now in place and it’s a first look at the new area of the store. The new area focuses on the new sets and doesn’t have any historic sets or prototypes as the 90th display had. It does have a new Friends big build, which also provides a new photo opportunity. You can also check out the new sets and create your own LEGO Friends Character. This is part of a number of LEGO Friends activities and events being held in the UK. There will be in-store events, free polybags and a special installation at Birmingham Bullring. Here’s an exclusive peek inside the new Leicester Square LEGO Friends Fun Zone.