Interactive LEGO Billboard Being Unveiled Tomorrow
Oct23

Interactive LEGO Billboard Being Unveiled Tomorrow

Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...

Read More
Introducing 21324: LEGO Ideas 123 Sesame Street
Oct22

Introducing 21324: LEGO Ideas 123 Sesame Street

For over 50 years, a quaint American street became home to a gang of much-loved characters. Now Sesame Street has become the latest addition to the LEGO® Ideas line. 123 Sesame Street includes iconic characters such as Cookie Monster, Big Bird and Elmo, with each Minifigure using specially created new elements. There are also plenty of nods to the TV and many other characters, both old and new. Inspired by a fan submission on LEGO...

Read More
LEGO Group Appoints New Chief Technology Officer
Oct21

LEGO Group Appoints New Chief Technology Officer

The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at...

Read More
LEGO & adidas Embark On Multi-year Partnership
Oct20

LEGO & adidas Embark On Multi-year Partnership

There’s some good news for those who missed out on the Limited Edition LEGO® X adidas ZX trainers, as today the LEGO Group and adidas have announced a multi-year, multi-product partnership. The first results of this new partnership will arrive in December and will feature products for various sports and an active lifestyle, aimed at both kids and adults, as well as crossing different LEGO themes. Additional products will be...

Read More
LEGO MINDSTORMS Creates Dog Selfie Booth
Oct15

LEGO MINDSTORMS Creates Dog Selfie Booth

The new LEGO® MINDSTORMS Robot Inventor set has uses beyond creating one of the five crazy robots included in the box. Well, LEGO gave Swedish inventor, Simone Giertz, the new MINDSTORMS set, some LEGO bricks and with a little added pooch power, she created a MINDSTORMS-powered Dog Selfie Photo Booth. You can check out her creation below and if you fancy getting creative yourself, the LEGO MINDSTORMS Robot Inventor 5-in-1 set is now...

Read More
Lockdown LEGO Creations Added To Epic LEGO Globe
Oct06

Lockdown LEGO Creations Added To Epic LEGO Globe

The LEGO® House is now home to a massive LEGO globe, which is has been decorated with builds from children across the world. As many have spent time in lockdown, play has become an incredibly important part of daily life. This 13ft LEGO Globe showcases the creativity of play. The Globe took around 2,700 hours to build and uses over 350,000 LEGO bricks and elements. The LEGO Globe can be found inside the LEGO House in Billund, and...

Read More
LEGO Young Explorer Of The Year Winner Announced
Oct02

LEGO Young Explorer Of The Year Winner Announced

Earlier this year the LEGO Group joined forces with the National Trust to find a young LEGO® fan who had a flair to explore. They were then asked to show this off by taking their LEGO bricks and Minifigures on an adventure and sharing the results online. Today it’s been announced that following thousands of entries to the LEGO® and National Trust Young Explorer of the Year competition, a Lincolnshire local, eight-year-old Lexie...

Read More