New LEGO Rebuild The World Campaign Launched
Nov02

New LEGO Rebuild The World Campaign Launched

Following the success of the first Rebuild the World ad campaign, a follow-up has been created for the 2020 holiday season. This time around a few friends from other LEGO themes including Star Wars and Marvel are joining in the fun. Similar to the original ad, there are numerous fun LEGO Easter Eggs dotted throughout including various characters, oversized elements and themes, see how many you can spot. Check out the Wonderful...

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LEGO Wins DreamToys Double With Mario & Harry Potter
Oct28

LEGO Wins DreamToys Double With Mario & Harry Potter

Every year the UK Toy Retailer Association reveals their converted list of top toys for Christmas. The list includes 50 products, including 12 toys which top the list. The LEGO Group has faired well on past lists and this year two LEGO® sets have made it into the DreamToys Top 12 with an additional four sets making into the full list. LEGO Super Mario has been a major success for both LEGO and Nintendo. Despite the unusual aspects of...

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LEGO Santa Picks The Covent Garden Christmas Tree
Oct27

LEGO Santa Picks The Covent Garden Christmas Tree

The Covent Garden Christmas tree was chosen today with help from a LEGO® Santa ahead of the Christmas light switch on the 10th November. Covent Garden invited LEGO Santa to join them to help choose their Christmas tree at Woods Farm in Solihull this year. The 60ft tree was chosen by LEGO Santa and will be transported down to Covent Garden where the lights will be switched on on 10th November, starting a series of magical Christmas...

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Bring LEGO To Life With LEGO Games & Unity
Oct26

Bring LEGO To Life With LEGO Games & Unity

If there’s one thing that LEGO® Games and the world’s leading 3D content development platform, Unity, can agree on, it’s that creativity comes in all forms – whether it’s bringing your creation to life with LEGO® bricks or adding lines of code to develop a video game. Game development can be intimidating for some, but Unity helps lower this obstacle with its series of Microgames – guided experiences designed to get new users...

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Interactive LEGO Billboard Being Unveiled Tomorrow
Oct23

Interactive LEGO Billboard Being Unveiled Tomorrow

Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...

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Introducing 21324: LEGO Ideas 123 Sesame Street
Oct22

Introducing 21324: LEGO Ideas 123 Sesame Street

For over 50 years, a quaint American street became home to a gang of much-loved characters. Now Sesame Street has become the latest addition to the LEGO® Ideas line. 123 Sesame Street includes iconic characters such as Cookie Monster, Big Bird and Elmo, with each Minifigure using specially created new elements. There are also plenty of nods to the TV and many other characters, both old and new. Inspired by a fan submission on LEGO...

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LEGO Group Appoints New Chief Technology Officer
Oct21

LEGO Group Appoints New Chief Technology Officer

The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at...

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