LEGO Group Takes Over Southbank Centre This Summer
The LEGO Group is taking over London’s iconic Southbank Centre for a two-day extravaganza to keep little ones entertained over the summer holidays. Activities include the She Built That music video experience and the LEGO® Friends Paw-some Summer Party. You’ll also be able to collect and build a LEGO Boombox minibuild and LEGO Friends miniset. The LEGO Summer Takeover takes place on August 5th and 6th. Learn more below....
The Entertainer LEGO ‘She Built That’ Make & Take
LEGO® Make & Take events are in full swing across the UK this Summer. Joining the upcoming events from John Lewis and Smyths is another from toy retailer, The Entertainer. All UK The Entertainer stores will be hosting a LEGO® Make & Take event inspired by ‘She Built That’ campaign on July 19th. Visitors to the stores will be able to build a panda bear minibuild, which you can then take home with you. Visit your local store...
John Lewis Bluey LEGO Make & Take Events
Throughout August, selected John Lewis stores will be offering Bluey in-store experiences. Along with a Bluey Treasure Hunt and character meet, there will also be a LEGO® Make & Take event. This will let you build a free LEGO BlueyDuke Cake mini-build. The first event takes place on August 2nd at the Bluewater John Lewis store, and then every weekend until August 31st, different stores will be offering the LEGO mini-builds. Find...
Cardiff LEGO Store Is On The Move
The LEGO® Store in the St Davis’s Centre in Cardiff is on the move. After 15 years, the store will be moving to a larger retail unit within the same shopping centre. The new location will follow the updated LEGO retail concept and feature an improved Pick-a-Brick selection, Build a Minifigure tower and other interactive elements including LEGO models unique to the store. The new and improved Cardiff LEGO Store is planned to open...
LEGO UK Hits Record UK Sales
Despite a global slump in toy sales, LEGO UK has posted record revenue of £500m in profits. According to The Times (paywall) via Retail Gazette, the LEGO Group’s UK arm has seen a 12% rise in revenues since December. The wider toy industry is seeing a decline in sales, with both Hasbro and Mattel suffering lower sales. Healthy sales are said to be fuelled by the large product line-up, which continues to expand with new IPs and...
LEGO F1 Make & Take Returns To Selected UK Stores
To celebrate the British Grand Prix, selected LEGO® Stores are bringing back the popular Formula 1™ Make & Take event! Get your hands on a free promotional miniset and build your very own replica of a modern F1 car’s high-tech steering wheel. This special event will be held on Saturday, July 5th, from 10:00 AM to 12:00 PM, and Sunday, July 6th, from 12:00 PM to 2:00 PM. Race down to one of the participating stores: Leicester...
LEGO X F1 Experience At Battersea Power Station
Next month, the world of Formula 1 arrives in the UK for the British Grand Prix at Silverstone. On the race weekend, Battersea Power Station will be home to a unique LEGO® F1 experience. On July 11th, LEGO fans will be able to check out the full-sized F1 McLaren car driven during the Driver’s Parade in Miami. You’ll also be able to watch the race live on big screens and take part in various LEGO activities, including a...
Introducing The LEGO Stores LEGO Tile Studio
The Leicester Square LEGO® Store is currently trialling a new in-store experience called the LEGO Tile Studio. This will let you design a LEGO tile to customise your LEGO creations, such as signs for a brick-built store or a personalised number plate for a LEGO vehicle. The trial runs until July 13th; further details can be found in-store. If successful, we could see the option to create custom LEGO tiles offered alongside the LEGO...
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