LEGO Product Ecosystem Introduces New Sub-branding
I’ve noticed in various press releases the use of new umbrella branding for various parts of the LEGO Group’s business endeavours. Although this is nothing new with LEGO® Games and LEGO Education being around for years, it seems other partner products or experiences are now being brought together under new LEGO branding. These include a redesign of the LEGO Games branding, as well as introducing LEGO Home and LEGO...
LEGO Foundation & KIRKBI Support Vulnerable Kids
There are plenty of scary things happening around the world at the moment and they are especially scary for kids. The LEGO Group has provided a number of support measures over the last couple of years and now The LEGO Foundation and KIRKBI, the owners of the LEGO Group, have announced a new £11.5M grant to support vulnerable children in Haiti and Afghanistan with partners including UNICEF, the UN Refugee Agency, and Education Cannot...
The LEGO Group Celebrates 89th Anniversary
Although the LEGO® System of Play was introduced in 1955, the LEGO Group has been in existence since 1932. On this day 89 years ago, The LEGO Group was founded by Ole Kirk Kristiansen. The company has remained a part of the Kristiansen family ever since passing down through the generations. Before focusing on the LEGO brick we all love to this day, the company produced wooden products, which rapidly centred around toys. One of the...
How The LEGO Group Are Building A Sustainable Future
Caring for the world in which we live has become more important than ever in recent years. The next generation is mindful of the impact we are having on the environment and just as the LEGO Group inspires creativity through play it’s also doing its part to build a better future. The LEGO Group has a number of plans and changes in place to work towards becoming a more sustainable company. Recently the LEGO Group have revealed...
The LEGO Group Support COVID-19 Relief In India
As much of the world slowly recovers from the immense effects of COVID-19, things in India have taken a turn for the worst. Today, the LEGO Group along with the LEGO Foundation have announced a $1 million donation to help Save the Children India support children and their families most at risk. The money will help to deliver education and food support to areas most affected by the rapid spread of COVID-19. Learn more below. US$1...
Statement Issued Over VIP Ulysses Issues
As many of those who tried to get hold of the Ulysses Probe Miniset via the LEGO® VIP Reward Centre today will have found, the launch was a massive disaster. A combination of technical issues and extremely limited stock availability has meant many fans missed out on this special item. As I’ve stated on Twitter, I’d advise anyone who had issues to provide feedback to Customer Services via LEGO.com. The more they get, the...
LEGO Group Ranked As Most Reputable Company
The LEGO Group have been named the world’s most reputable company. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in 15 countries. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses...
LEGO Bits N’ Bricks Charts A Fabled History
In a follow-up to last weeks episode of the LEGO® Games Bits N’ Bricks podcast, journalist Brian Crecente and documentarian Ethan Vincent continue to chat with key employees of the LEGO Group including Jørgen Vig Knudstorp, the executive chairman of LEGO Brand Group and Kjeld Kirk Kristiansen, former CEO and grandson of the founder of the LEGO Group. They all discuss the difficult yet interesting times in which the LEGO Group needed...
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