LEGO Bits N’s Bricks & The Path To A Digital World
In an all-new episode of the LEGO® Games Bits N’ Bricks podcast, journalist Brian Crecente and documentarian Ethan Vincent talk with key employees of the LEGO Group including LEGO Group CEO Niels B. Christiansen, chief product and marketing officer Julia Goldin, and vice president of LEGO Games Sean McEvoy. They all discuss the routes the LEGO Group took in an increasingly digital world and how digital play has been blended with...
The LEGO Group Delivers Strong Growth In 2020
The LEGO Group has announced its annual results for 2020 and there has been growth across all aspects of the company. Sales grew in all markets with online sales seeing significant growth due to many stores being closed during the pandemic. Consumer sales grew an impressive 21% compared to 2019, with the global market share for LEGO® products also seeing growth. Basically the LEGO Group have had a pretty good year. See the full...
The LEGO Group Launches New Podcast Series
Now we do like a LEGO® Podcast here at BricksFanz and now there’s a new official LEGO Podcast to enjoy. After the excellent Technic Built For Real podcast series and the on-going LEGO Bits N’ Bricks, you can now learn more about the inner workings of the LEGO Group in Our LEGO Stories. This brand new podcast gives listeners a peek into what the LEGO Group does to have a positive impact on the world and how they bring LEGO...
A Festive Message For AFOLs From The LEGO Group
With Christmas nearly upon us, it’s the perfect time to share a trio of messages for the AFOL community from the LEGO Group Executive Leadership Team. These include LEGO Group CEO, Niels B. Christiansen, Julia Goldin who is LEGO Group CMO and COO Carsten Rasmussen. The LEGO Group continue to value the importance of AFOLs to the LEGO brand and the wider community. It’s been a tough year for everyone, but hopefully, we can...
LEGO Launch Anti Bullying Campaign Build & Talk
The LEGO Group has announced a new digital campaign to help adults and kids discuss the effects of cyberbullying. As more activities have moved online, the chances of being exposed to negative things online have also increased. These can affect people of all ages but for younger folk, it can be even more impactful. The Build & Talk campaign expands on the digital offers created by the LEGO Group to help bring focus to the effects...
Outstanding LEGO Employee Perks Announced
As a LEGO® fan, you’ll already have a soft spot for the Danish toymaker. But beyond the amazing toys they create, customer service they provide or sustainability initiatives they support, they also look after their workforce. They already give employees a special set at Christmas and get everyone together for Play Days, now they will also offer their entire workforce even more perks. By 2022, all LEGO employees will be able to...
LEGO Group Appoints New Chief Technology Officer
The LEGO Group today announced the appointment of Atul Bhardwaj as Executive Vice President and Chief Digital & Technology Officer. Bhardwaj joins the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he is currently Executive Vice President of Logistics and Chief Technology Officer. Prior to assuming this role in 2018, Bhardwaj was Chief Information Officer at Tesco PLC. He was previously a partner at...
LEGO Announces Partnerships To Support Racial Equality
In June 2020, the LEGO Group made a commitment to stand together with the Black community against racism and inequality and that we would donate to organizations dedicated to supporting Black children and educating all children about racial inequality. Today, we are proud to introduce our newest partners: SEO (Sponsors for Educational Opportunity) – SEO is a free, eight-year academic program for motivated young people from underserved...
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