Leicester Square Welcomes LEGO Storytelling Zone
Nov08

Leicester Square Welcomes LEGO Storytelling Zone

The everchanging space upstairs in Leicester Square LEGO Store has been given a festive makeover. LEGO Santa has set up his Post Office in the area and visitors can enjoy a festive story in the Storytelling Zone. The new space will also offer a unique LEGO Passport stamp, a Build To Give area and the chance to take a snap with LEGO Santa. Learn more below. READY TO HAVE A BRICK-TASTIC CHRISTMAS? – THE LEGO GROUP WELCOMES YOU TO...

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LEGO Barad-dûr Meet The Designer
May23

LEGO Barad-dûr Meet The Designer

To celebrate the upcoming release of the LEGO® Icons The Lord of the Ring Barad-dûr set, one of the designers behind the set’s creation will be attending the Leicester Square LEGO store on June 1st. Visitors to the store can purchase the new set and get it signed by LEGO Designer Nathan Davis, who will be on hand to meet fans and sign sets between 10am and 12pm on Saturday, June 1st. Don’t forget, the new LEGO Lord of the Rings set is...

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Leicester Square Store Becomes LEGO Space Base
May08

Leicester Square Store Becomes LEGO Space Base

Since the LEGO® store in Leicester Square was expanded in 2022, the upper floor has featured an ever-changing showcase section. The latest refresh is most exciting as it joins in the LEGO Space celebrations. If you head upstairs you’ll find a mini LEGO Space base featuring all-new LEGO Big Builds and many of this year’s Space-inspired sets on display. You can check out the new display in the Leicester Square LEGO store...

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Discover LEGO Stories At Leicester Square Store
Jan11

Discover LEGO Stories At Leicester Square Store

Ever since the Leicester Square LEGO® store was expanded it introduced an ever-changing section to its upper floor. This has been used to celebrate the 90th anniversary of LEGO play, along with the launches of new LEGO Friends and LEGO DREAMZzz sets. Most recently the space was used to showcase Christmas. From today, an all-new installation has been added to the space, which celebrates how many different stories can be told with LEGO...

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LEGO Orient Express – Meet The Designer
Nov20

LEGO Orient Express – Meet The Designer

To mark the arrival of the 52nd LEGO® Ideas set on December 1st, the LEGO Store in Leicester Square will be kicking off the Meet the Designer tour. Visitors to the Leicester Square Store can meet the set’s Fan Designer, Thomas Lajon on December 1st. Then Thomas will also appear a selected European LEGO stores. You’ll be able to purchase the new LEGO Ideas Orient Express set, meet Thomas and get your set signed. The Meet...

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Christmas Comes To Leicester Square LEGO Store
Nov07

Christmas Comes To Leicester Square LEGO Store

If you’ve visited the Leicester Square LEGO® Store since it was expanded, you’ll have seen the special area upstairs which is updated every few weeks. It previously featured a historic collection to celebrate 90 years of play, a NINJAGO zone and most recently a DREAMZzzz display. Now it’s been transformed into a cosy festive LEGO cabin with large-scale LEGO models and new sets on display. You’ll find LEGO...

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First Look At Leicester Square LEGO DREAMZzz Zone
Aug03

First Look At Leicester Square LEGO DREAMZzz Zone

The Leicester Square LEGO® Store has swapped out the NINJAGO: Dragons Rising Zone and is now celebrating the brand new original theme, LEGO DREAMZzz. For the next few weeks, the LEGO DREAMZzz area will be in place in the flagship store and here’s a look at the new area of the store. The new area focuses on the new sets and characters from the DREAMZzz theme. It also features a couple of LEGO DREAMZzz big build models including Z-Blob...

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LEGO Leicester Square Takes Payment In Socks
Jun28

LEGO Leicester Square Takes Payment In Socks

Today, for a limited time only, the LEGO® Store Leicester Square will take payment in socks for the first ever time, to celebrate a very special house-elf’s birthday… that’s right, it’s Dobby the House Elf’s birthday. Customers can pick up a free LEGO Harry Potter Dobby™ the House-Elf, while stocks last, from 10am this morning. LEGO HARRY POTTER DOBBY™ IS A FREE ELF LEGO STORE TAKES PAYMENTS IN SOCKS FOR ONE...

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