Leicester Square Store Becomes LEGO Space Base
Since the LEGO® store in Leicester Square was expanded in 2022, the upper floor has featured an ever-changing showcase section. The latest refresh is most exciting as it joins in the LEGO Space celebrations. If you head upstairs you’ll find a mini LEGO Space base featuring all-new LEGO Big Builds and many of this year’s Space-inspired sets on display. You can check out the new display in the Leicester Square LEGO store...
Discover LEGO Stories At Leicester Square Store
Ever since the Leicester Square LEGO® store was expanded it introduced an ever-changing section to its upper floor. This has been used to celebrate the 90th anniversary of LEGO play, along with the launches of new LEGO Friends and LEGO DREAMZzz sets. Most recently the space was used to showcase Christmas. From today, an all-new installation has been added to the space, which celebrates how many different stories can be told with LEGO...
LEGO Orient Express – Meet The Designer
To mark the arrival of the 52nd LEGO® Ideas set on December 1st, the LEGO Store in Leicester Square will be kicking off the Meet the Designer tour. Visitors to the Leicester Square Store can meet the set’s Fan Designer, Thomas Lajon on December 1st. Then Thomas will also appear a selected European LEGO stores. You’ll be able to purchase the new LEGO Ideas Orient Express set, meet Thomas and get your set signed. The Meet...
Christmas Comes To Leicester Square LEGO Store
If you’ve visited the Leicester Square LEGO® Store since it was expanded, you’ll have seen the special area upstairs which is updated every few weeks. It previously featured a historic collection to celebrate 90 years of play, a NINJAGO zone and most recently a DREAMZzzz display. Now it’s been transformed into a cosy festive LEGO cabin with large-scale LEGO models and new sets on display. You’ll find LEGO...
First Look At Leicester Square LEGO DREAMZzz Zone
The Leicester Square LEGO® Store has swapped out the NINJAGO: Dragons Rising Zone and is now celebrating the brand new original theme, LEGO DREAMZzz. For the next few weeks, the LEGO DREAMZzz area will be in place in the flagship store and here’s a look at the new area of the store. The new area focuses on the new sets and characters from the DREAMZzz theme. It also features a couple of LEGO DREAMZzz big build models including Z-Blob...
LEGO Leicester Square Takes Payment In Socks
Today, for a limited time only, the LEGO® Store Leicester Square will take payment in socks for the first ever time, to celebrate a very special house-elf’s birthday… that’s right, it’s Dobby the House Elf’s birthday. Customers can pick up a free LEGO Harry Potter Dobby™ the House-Elf, while stocks last, from 10am this morning. LEGO HARRY POTTER DOBBY™ IS A FREE ELF LEGO STORE TAKES PAYMENTS IN SOCKS FOR ONE...
First Look At Leicester Square LEGO NINJAGO Zone
The Leicester Square Store has bid farewell to its LEGO® Friends exhibition and has welcomed a celebration of the new series and sets from LEGO NINJAGO. Today, the LEGO NINJAGO area is now in place and here’s a first look at the new area of the store. The new area focuses on the new sets and characters introduced this year. It also features a couple of LEGO NINJAGO big build models including Arin, Sora and baby dragon Riyu which...
NINJAGO City Markets Meet The Designers
To celebrate the upcoming release of the latest addition to the LEGO® NINJAGO City Collection, members of the LEGO NINJAGO Design Team will be attending the Leicester Square LEGO store. Visitors to the store on June 1st, can purchase the new set and get it signed by the LEGO Designers who helped to create them. Renato Esper and Florian Müller will be on hand to meet fans and sign sets between 14:00 and 16:00 on Thursday, June 1st....
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