New Chinese LEGOLAND Moves To Shanghai
Back in September Merlin Entertainment announced an new LEGOLAND® Resort would becoming to China and would be built in the Sichuan Province of Western of the country. Well it seems the location may have changed as with the announcement of LEGOLAND Shanghai Resort. The park will be the biggest LEGOLAND park to date and further enforces the LEGO Group’s push into the Chinese market. The new park is expected to still open in 2023....
New LEGOLAND Attraction Coming To China
The LEGO® brand is to once again expanding its presence in China, as Merlin Entertainment announce plans for a new LEGOLAND resort in the Sichuan Province of Western China. LEGOLAND Sichuan Resort will feature all the usual LEGOLAND lands and rides, along with LEGOLAND Hotels. This new park is expected to open in 2023 and will join upcoming new locations in New York and Korea. It was recent announced that the family owned group, who...
Chinese Police Raid Lepin Factories
Here’s some fun news coming out of China via The Brick Fan. Chinese police have raided a number of factories used by Lepin to create their knock-off LEGO® sets. For a number of years now the LEGO Group has been waging an ongoing war against Chinese companies who have repeatedly stolen product designs and artwork of almost every new LEGO set that is released. Although the boxart is lifted from genuine LEGO sets, logos are tweaked...
Avengers LEGO Opera Mask On Display In Shanghai
With the Endgame is sight, promotion for the latest Avengers movie is in full swing. Over in China, a display of six brick-built traditional opera mask have gone on display in Shanghai. Each mask represents one of the surviving members of the Avengers, including Hawkeye, Iron Man, Hulk, Black Widow, Thor and Captain America. According to Radii China, each of the masks measures around 1.3 meters high and 1.1 meters wide. In total...
LEGO Group Gain UK Trademark Victory
The UK Intellectual Property Office (UKIPO) has invalidated the ‘Lepin’ trademark, following a complaint from the LEGO Group. Longjun Toys filed the trademark for their Lepin brand back in June 2017, a few short months later LEGO® applied to have the trademark invalidated. As you may know Lepin sets are basically complete copies of real LEGO sets. Often with slight tweaks to names such has Star Wars being Star Plan, LEGO City being...
First LEGO Flagship Store Opens In Beijing
The LEGO Group have opened their first LEGO® Brand Retail Store in Beijing, marking the third store in China. Located on Wangfujing Street, one of the most popular shopping area in Beijing, this new store is filled with plenty of interactive elements to make a visit to the store a unique LEGO experience. The store includes a Mosaic Maker machine, regional themed in-store display builds and a new Pond Play Table, which is similar to...
Chinese Spring Festival Sets Revealed
Earlier this month the LEGO Group announced various activities focused toward the Asian market. Within that announcement were details of sets being created to celebrate the Lunar New Year. Something which was noted as being a first for the Asian market. Many pointed out that various LEGO® sets have been created before for seasonal events including the Chinese New Year. However now the officially images have been revealed, it’s...
LEGO Introduces Educational Course & Sets For Chinese Market
China is a hotbed for LEGO® news today as the LEGO Group announces special regional educational course for Chinese schools and region specific LEGO sets. Starting next year, Chinese students will be able to experience STEAM courses, which heavily use LEGO for learning. More on that below, but the press release also states the also states the Chinese market will be receiving special LEGO sets catered towards the Chinese market. The...
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