Monkie Kid Set To Swing Into LEGOLAND Shanghai
As the LEGO Group slowly take over China with new LEGO® stores and attractions, news of LEGOLAND coming to Shanghai isn’t new, but the fact Monkie Kid will feature wihin the park is. As groundbreaking for the new park begins, Merlin Entertainent has revealed a few new details about the park. As well as featuring the usual mix of LEGO themes such as Friends, City and NINJAGO, LEGOLAND Shanghai will be the first park to include...
LEGO Group Extends Commitment To APAC Region
The LEGO Group has announced a new partnership with the Government of Singapore’s Economic Development Board, to invest and develop its Singapore Hub. The main office in Singapore houses employees from many global functions, including the LEGO Agency – the LEGO Group’s in-house creative agency, the LEGO Creative Play Lab, as well as management for LEGO Asia Pacific. This strengthens the LEGO Group’s ongoing push in Asia, which...
LEGO MASTERS Is Heading To China
The expansion of LEGO® content in China continues as LEGO MASTERS is heading to Chinese TV screens. Variety is reporting that the hit show is being brought to China by Banijay Group, which is also behind the New Zealand version of the show. Chinese production firm Long Qing Media has been commissioned to create the first series of the show for Shenzhen TV. The Chinese version of LEGO MASTERS brings the show to 15 different countries....
LEGO Group & LEGO Foundation Join Forces With UNICEF
Billund, May 27, 2021: The LEGO Group, the LEGO Foundation, and UNICEF today announced a partnership to bring learning-through-play to help early years development in children living in disadvantaged regions of China. The three-year partnership will see approximately US$2.5 million invested in providing resources to community-based family support programmes to help caregivers understand the importance and life-long benefits of...
World’s Largest LEGOLAND To Open In 2024
Merlin Entertainment has entered into an agreement to a LEGOLAND® Resort in Shanghai and it’s set to be the biggest LEGOLAND park in the world once it opens in 2024. It will follow the openings of LEGOLAND Resorts in both New York and Korea. As with most Western brand theme parks, the Shanghai park will be jointly created with the local government. The LEGO Group have been heavily investing in China, with numerous LEGO stores,...
New Flagship LEGO Store Open In Hangzhou China
A brand new flagship LEGO® store has opened today in Hangzhou, the capital city of Zhejiang Province in China. This is part of the on-going expansion of the LEGO Group’s presence in China, which includes opening numerous stores across the region. As will many flagship stores, the interior is heavily inspired by the local culture. So there are impressive big builds of local landmarks including a huge bridge and a Pagoda. This is...
New Flagship LEGO Store To Open In China
The LEGO Group announced today that a new LEGO® flagship store will be opened in Shenzhen City, Guangdong Province in the second half of this year as it continues to expand its retail footprint to bring creative play and immersive shopping experiences to more Chinese children, parents and fans. Located at COCO Park shopping center in Futian District of Shenzhen, it will be the fifth flagship store that the LEGO Group opened in China....
LEGO Group And Tencent Extend Partnership
Back in 2018 the LEGO Group and Chinese entertainment group Tencent announced a mobile called LEGO® Cube, they have also worked together on various internet based initiatives to bring the world of LEGO to Chinese audiences. Today both the LEGO Group and Tencent have announced they have renewed their partnership. This will allow the two companies to grow on their projects together including games, video and digital safety. The...
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