The LEGO Group Wins IP Lawsuit Against Lepin
Late last night the LEGO Group issued a press release detailing their win in a lawsuit against Chinese clone brand Lepin. For a number of years now the China-based company has persistently and blatantly released products using designs and images directly taken from official LEGO® sets. Often offering sets before the have been released by LEGO. A Chinese courts has ordered that this activity stops immediately. The activities of Lepin...
Second Flagship LEGO Store Opens In China
The second flagship LEGO® Brand Retail Store has opened in China. Located in the People’s Square in the heart of Shanghai, this new LEGO retail experience. This includes experiences unique to the store, such has a brick-filled pathway, immersive portals, and store specific LEGO big builds. The store is also home to the LEGO Mosaic Maker Machine, which transforms your portrait into a unique LEGO picture. Plus the store will of...
LEGO Cube The First Chinese LEGO Mobile Game Revealed
Last week a new LEGO® game from Tencent was teased on the Chinese social media channels. Although some thought it could be the results of a rumoured LEGO and Nintendo partnership, the games is actually a new LEGO Worlds-type sandbox game called LEGO Cube. The mobile title has been developed in partnership between the LEGO Group and Tencent, and will be the first ever LEGO branded mobile game released in China. As you can see from the...
China To Get Second Flagship LEGO Store
The LEGO Group is set to expand it’s presence in the Far East with a flagship LEGO® Brand Retail Store coming to the People’s Square in Shanghai. This will be the second flagship store in China, but the first in a proper retail location as the first store is located within Shanghai Disneyland. Recent trademark rulings in the LEGO Group’s favour and marketing partnerships in China, has lead to the brand connecting...
LEGO Partner With Tencent For Chinese Digital Push
The LEGO Group continues its push into the Chinese market, with a partnership with Chinese internet experts, Tencent to provide safe online LEGO® experiences. Online LEGO content has increased tenfold in recent years and has also seen the release of a safe social platform know as LEGO Life, all of which will be tailored to a Chinese audience with the help of Tencent. It may not seem a significant announcement, but internet activities...
The LEGO Group Wins Chinese Legal Case
A few months ago it was announced that the Chinese courts had decided to recognise LEGO® has a ‘well-known’ trademark, meaning it offer the LEGO Group the ability to tackle some of the many Chinese clone brands, which blatantly use LEGO IPs and imagery to sell cheaper poorly made products. This recent legal win for the LEGO Group means two Chinese companies must stop selling products that were clearly being passed off as...
LEGO Now A Recognised Trademark In China
Knock-off LEGO® or clone brands, if you want to be polite has become a major issue in recent years. With Chinese companies such as Lepin passing off cheaply made reproductions of various LEGO sets and even managing to release sets before they are even released by LEGO. In fact the issue has become so rampant, even fan built designs which may have featured on LEGO Ideas and similar platforms, are even being stolen and sold in stores...
Advertisement
