Regular readers will know that LEGO® products disappeared from Tesco stores after their toy departments were taken over by The Entertainer. The UK’s largest independent toy retailer’s stores also lacked any new LEGO products. But there is some good news: The Entertainer has announced a renewed partnership with the LEGO Group, once again giving shoppers the chance to discover an incredible selection of the iconic brand’s products in its stores and online. Over the coming weeks, hundreds of much-loved LEGO products will be available in The Entertainer stores nationwide, as well as in Tesco stores. Many of the new 2025 sets will also be available from The Entertainer’s website. Learn more below.
The Entertainer and the LEGO® Group renew partnership to delight shoppers nationwide
The UK’s largest independent toy retailer, The Entertainer, has announced a renewed partnership with the LEGO Group, giving shoppers the chance to discover an incredible selection of the iconic brand’s products in its stores and online.
Commencing the week of 14th April, hundreds of much-loved LEGO products will be available in The Entertainer stores nationwide, as well as in Tesco stores as part of the toy retailer’s long term partnership with the UK’s leading supermarket, bringing LEGO products to millions of shoppers across the country.
Customers will also be able to shop the range online with The Entertainer, offering home delivery as well as The Entertainer’s market-leading, 30-minute click & collect proposition – bringing its nationwide convenience to LEGO fans of all ages.
For more than 90 years, the LEGO Group has been sparking imagination and creative adventures for children everywhere with its beloved building bricks. The LEGO Group is excited to announce a renewed partnership with The Entertainer, which means a fantastic selection of LEGO sets will be available in their stores. Families can look forward to thrilling new F1 cars, the vibrant worlds of LEGO City, Friends, and Creator, as well as popular licensed themes including Star Wars, Disney, and Fortnite.
Brian Proctor, Chief Product Officer, at The Entertainer, said: “LEGO products spark joy and inspire creativity – something we’re committed to offering shoppers in our 160+ stores nationwide, as well as online and through our retail partners.
“We’re thrilled to renew our partnership with the LEGO Group and are confident that the iconic brand’s timeless classics and new releases will be incredibly popular with our customers.
“With exciting new launches and promotions planned and a wide range of beloved products to discover, there’s something for every LEGO fan to enjoy at The Entertainer.”
Christian Pau, Vice President, General Manager for UK and Ireland at the LEGO® Group, said: “We are delighted that our products will soon be available on the shelves of The Entertainer and Tesco stores. We can’t wait for our customers to experience the power of play through the diverse ranges on offer, from the creativity of DUPLO to the engineering challenges of Technic.”
Shoppers can discover hundreds of LEGO products in-store and online at The Entertainer, as well as in number Tesco stores, from 14th April.
For more information on The Entertainer and to shop online, visit www.thetoyshop.com, and for further details on LEGO, head to www.lego.com.
