LEGO Insiders are invited to sign up for a private shopping event at their local LEGO Store this November. Guests will enjoy early access to the store before opening hours with personalised, one-to-one gift recommendations from expert Brick Specialists to help find the perfect LEGO gifts for everyone on their list, and an exclusive Minifigure Factory building activity where guests can customise their own “ugly sweater” in LEGO brick form. Spaces are limited, so Insiders are encouraged to sign up early here. Not an Insider? Joining is free and easy at LEGO.com/Insiders.
LEGO Insiders Private Shopping Events will take place at participating LEGO Stores on the following dates:
- EMEA: 14 November, 2026
- Americas: 15 November, 2026
Guests can also unwrap their creativity with LEGO Pick a Brick, including an online festive collection found here and a reindeer-inspired mini-build available at select LEGO stores. In this spirit of giving, customers can participate in LEGO #BuildToGive, building a brick heart that helps support children through play. Visitors can also create a seasonal keepsake through Build A Mini, while select stores will offer Minifigure Factory experiences, making a truly special stocking stuffer.
