LEGO Inside Tour 2027 Sign-up Now Open
Sign-up for The LEGO® Inside Tour 2027 is now open. This unique experience allows you to head inside The LEGO Idea House and take a trip back in time with a History Tour. You’ll also get to see how LEGO elements are made on the LEGO factory tour, and you’ll even get an exclusive LEGO set, plus enjoy a special shopping experience. You’ll even get to meet some of the amazing LEGO designers behind some of your favourite LEGO sets. Tours...
Free LEGO Giveaway At Smyths Toys
Smyths Toys Superstores will be giving away one of three LEGO® mini sets later this month. On Saturday, October 24th, shoppers can visit any UK Smyths Toys Superstore to pick up free sets: 30735: Technic Hot Rod Car, 30701: Botanicals Field Flower or 30714: Creator 3-in-1 Orange Cat. It’s one per customer, while stocks last. Find your nearest Smyths Toys store...
LEGO Stores Halloween Ghost Make & Take Event
Later this month, select LEGO® stores will be offering a free Halloween-themed LEGO Make & Take mini build. LEGO Stores in the UK and Europe will let visitors build a Ghost Street, which you’ll be able to take home with you. The Make & Take event will be available in selected UK and Irish stores on October 24th between 10:00 and 12:00 and again on October 25th between 12:00 and 14:00. Selected European stores will be...
Bricktober Returns To US Toys R Us Stores
Before major toy retailer Toys R Us closed many of its stores through bankruptcy, its annual Bricktober saw exclusive LEGO® products offered in its stores. As the Toys R Us brand has gradually returned in various guises, so too has Bricktober, at least in the US. Selected North American Toys R Us will be offering a Geoffrey Gift Box minibuild. On October 17th, participating TRU stores will be offering the unique LEGO build. Similarly,...
Dogs Queue For LEGO Wallace & Gromit Launch
From terriers to corgis and spaniels, London’s most enthusiastic four-legged fans, with tails wagging, patiently waited for the doors to open two hours early at 8:00am, for a special viewing of the new set, just for them. Inside, a giant, life-size recreation of Wallace & Gromit’s iconic red motorbike and sidecar – built entirely from LEGO bricks and inspired by the very same machine the duo tear through the countryside on...
LEGO Insiders Private Shopping Events
LEGO Insiders are invited to sign up for a private shopping event at their local LEGO Store this November. Guests will enjoy early access to the store before opening hours with personalised, one-to-one gift recommendations from expert Brick Specialists to help find the perfect LEGO gifts for everyone on their list, and an exclusive Minifigure Factory building activity where guests can customise their own “ugly sweater” in LEGO brick...
LEGO Stores Batman Make & Take Event
Next month, select LEGO® stores will be hosting a free LEGO Batman Bust Make & Take event. LEGO Stores in the UK, Europe and North America will let visitors collect and build the free set, which marks the 20th Anniversary of LEGO Batman, from selected stores and take it home with them. The Make & Take event will be available in selected UK and Irish stores on September 19th between 10:00 – 12:00 and again on September 20th...
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