First LEGO MYTHICA LEGOLAND Ride Announced
Further details of the mysterious new land of LEGO® MYTHICA, which is currently taking shape at LEGOLAND Windsor, have been revealed today. These include the reveal of the LEGO MYTHICA Flight of the Sky Lion ride, which will be the UK’s first flying theatre experience. The ride will take visitors across the world of LEGO MTHICA, where they will be various mythical LEGO creatures. There will also be a pair of new freefall drop...
The LEGO Group Delivers Strong Growth In 2020
The LEGO Group has announced its annual results for 2020 and there has been growth across all aspects of the company. Sales grew in all markets with online sales seeing significant growth due to many stores being closed during the pandemic. Consumer sales grew an impressive 21% compared to 2019, with the global market share for LEGO® products also seeing growth. Basically the LEGO Group have had a pretty good year. See the full...
Brick Train Awards 2021 Winners Announced
The winners of the 2021 Brick Train Awards have been revealed today. The Brick Train Awards are a global celebration of all things LEGO® Trains. Ever since the first LEGO trains took to the tracks, they have inspired LEGO fans to create their own layouts, scenery and trains. The Brick Train Awards are a way to showcase some of the amazing creations built by LEGO fans across the world. Split into regions, the awards have 13 categories...
Classic 1980 LEGO Ads Recreated For Women’s Day
To celebrate International Women’s Day this upcoming Monday, the LEGO Group has recreated a classic print ad from the 80s. This famously features a young girl proudly showing off here LEGO creation. It’s become quite an iconic advert, which resurfaced a number of years later and now it’s been recreated in 2021, 40 years after the original ad was published. Also by visiting LEGO.com/futurebuilders, parents and legal...
LEGO Fights FOMO With VIDIYO Vibes Campaign
Today, fun-loving musician, HRVY, radio DJ Roman Kemp and music icon Sophie Ellis-Bextor have teamed up with The LEGO Group to launch its #VIDIYOVibes campaign. Set to sweep the nation as the next big social craze, #VIDIYOVibes is encouraging kids to create versions of their favourite music videos on the free LEGO VIDIYO app, and then pay them forward to friends and family in a mood-boosting and ‘pass-it-on’ chain. Research by The...
The History Of The LEGO Brick Moulding Machine
After the reveal of the latest LEGO® House Limited Edition set earlier today, part of the press pack for the new set included a brief history of injection moulding. This changed the face of the LEGO Group for good and helped the company become what it is today. That journey from wood to plastic began with a single moulding machine, which was ordered from the UK in the mid-1940s. Now almost 80 years on, moulding machines form an...
Introducing The LEGO House Brick Moulding Machine
The second of the LEGO® House Limited Edition sets has been officially revealed today. After the Wooden Duck, which was released last year, the second set is a brick-built recreation of the Brick Moulding Machine used to create LEGO elements as well as being found in the LEGO House. This special 1205-piece set will be available exclusively from the LEGO House Shop once it reopens on March 4th. I’ll be reviewing the set once it...
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