Classic 1980 LEGO Ads Recreated For Women’s Day
To celebrate International Women’s Day this upcoming Monday, the LEGO Group has recreated a classic print ad from the 80s. This famously features a young girl proudly showing off here LEGO creation. It’s become quite an iconic advert, which resurfaced a number of years later and now it’s been recreated in 2021, 40 years after the original ad was published. Also by visiting LEGO.com/futurebuilders, parents and legal...
LEGO Fights FOMO With VIDIYO Vibes Campaign
Today, fun-loving musician, HRVY, radio DJ Roman Kemp and music icon Sophie Ellis-Bextor have teamed up with The LEGO Group to launch its #VIDIYOVibes campaign. Set to sweep the nation as the next big social craze, #VIDIYOVibes is encouraging kids to create versions of their favourite music videos on the free LEGO VIDIYO app, and then pay them forward to friends and family in a mood-boosting and ‘pass-it-on’ chain. Research by The...
The History Of The LEGO Brick Moulding Machine
After the reveal of the latest LEGO® House Limited Edition set earlier today, part of the press pack for the new set included a brief history of injection moulding. This changed the face of the LEGO Group for good and helped the company become what it is today. That journey from wood to plastic began with a single moulding machine, which was ordered from the UK in the mid-1940s. Now almost 80 years on, moulding machines form an...
Introducing The LEGO House Brick Moulding Machine
The second of the LEGO® House Limited Edition sets has been officially revealed today. After the Wooden Duck, which was released last year, the second set is a brick-built recreation of the Brick Moulding Machine used to create LEGO elements as well as being found in the LEGO House. This special 1205-piece set will be available exclusively from the LEGO House Shop once it reopens on March 4th. I’ll be reviewing the set once it...
LEGO Rebuild The World Combines Creative Flare
The LEGO Rebuild the World campaign is back and this time around it pairs the creativity of world-renowned artists and the imagination of kids, to create a unique piece of LEGO art. The first video artist Alexa Meade is assisted by siblings D’Elijah and Kyrie to reimagine a portrait, as well as showing just how versatile LEGO elements can be. Check out the first in the LEGO Rebuild The World Creator series videos below. The LEGO Group...
Official LEGO Universe Soundtrack Released Today
As the celebration surrounding the 25th anniversary of LEGO® Games continues, today The LEGO Group is round to announce the release of a fully remastered version of the LEGO Universe original game soundtrack. LEGO Universe was the first LEGO MMO and even to this day, is held in high esteem by LEGO fans. The soundtrack is particularly well-loved and even appear beyond the game as entrance music for multiple LEGOLAND attractions and the...
LEGO VIDIYO’s DJ L.L.A.M.A Releases First Single
With LEGO® VIDIYO officially revealed earlier this week, snook into the press material was details of the first human Minifigure artist to be signed by Universal Music label Astralwerks. The first single from DJ L.L.A.M.A. called ‘Shake’ has been released today with lead vocals from Ne-Yo and Carmen DeLeon. Now don’t expect another Everything is Awesome, but the tune certainly has been well-produced, especially with...
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