LEGO Group Ranked As Most Reputable Company
The LEGO Group have been named the world’s most reputable company. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in 15 countries. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses...
New LEGO SmartBricks Set To Launch Soon
Today the LEGO Group have announced a new product innovation called SmartBricks. Never step on a rogue LEGO piece ever again with LEGO® SmartBricks which are able to sense incoming feet and propel the bricks out of the way before they are stood on. Each element is embedded with NFT technology which can detect surrounding movement. This new evolution of the brick is currently being piloted and is set to launch at some point in the...
LEGO Foundation Announces Support Of Play Included
Ahead of World Autism Awareness Day later this week, the LEGO Foundation has announced their support of Play Included C.I.C., which uses LEGO® play for therapeutic purposes as part of the successful Brick-by-Brick™ programme. LEGO building has uses far beyond merely putting together a set and playing with it. As many have recently found, it can promote mindfulness and a unique form of escapism. LEGO play can also have...
Display Your Dark Side With New LEGO Star Wars Sets
Although the big reveal was ruined by a couple of video preview screen and the rebel forces at Walmart, today the LEGO Group has officially announced three new additions to the LEGO® Star Wars range. Next month you’ll be able to recreate the iconic helmets of an Imperial Scout Trooper and Dark Lord of the Sith, Darth Vader, as well as crafting an Imperial Probe Droid. All three sets will be available to pre-order from tomorrow,...
Third Rebuild The World Creators Video Released
The third of the LEGO® Rebuild the World Creators videos has been released. This latest part of the Rebuild the World campaign blends the creativity of world-renowned artists and the imagination of kids, to create a unique LEGO artwork. The latest video features award-winning architect Sir David Adjaye who is assisted by children from a local orphanage to create a fabulous brick-built star. Check out the latest in the LEGO Rebuild The...
Former Astronaut Helps Launch LEGO NASA Set
To celebrate the upcoming release of the new LEGO® NASA Discovery Space Shuttle, the LEGO Group has joined forces with former astronaut Dr Kathy Sullivan for a special VIP interview series. Go Beyond will be available to watch on the VIP Reward Centre. Dr Sullivan reveal details of her experience onboard the original NASA STS-31 mission and how the real-life space shuttle compares to the LEGO model’s detailed reimagination of the...
Introducing The LEGO NASA Space Shuttle Discovery
Head to the stars with the latest addition to the LEGO® Space Collection, as the LEGO Group joins forces with NASA for a brand new set. The LEGO NASA Discovery Space Shuttle is a new 2,354 piece set, designed to inspire the explorers of tomorrow and those with intergalactic tastes. Back in 1990, the Discovery Space Shuttle was used to deploy the Hubble Space Telescope into space. The large telescope is still in operation and has...
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