Introducing 75308: LEGO Star Wars R2-D2
Each year to celebrate May the 4th or Star Wars Day if you prefer, the LEGO Group releases an epic new LEGO® Star Wars set and this year is no different. R2-D2 is the galaxy’s most loveable droid and now this heroic astromech is a brand new buildable set. Artoo is packed with fun featured inspired by a number of Star Wars adventures, including a periscope, manipulator arm and even a hidden lightsaber. As this year also marks the...
Celebrate 20 Years Of LEGO Harry Potter With New Sets
This year marks the 20th anniversary of the LEGO® Harry Potter theme and the latest additions to the buildable Wizarding World of Harry Potter celebrate this milestone. Although the theme hasn’t run continuously in the same way as the LEGO Star Wars theme has, its return in 2018 has excelled the range to new heights. The new range of LEGO Harry Potter sets are officially revealed today, along with their pricing, piece count and...
LEGO House Online Virtual Tours Return
LEGO® House has announced a series of new online virtual tours of the LEGO House History Collection will return this year. Across the year, there will be five online tours, each covering a different era of LEGO history. This is the perfect opportunity to get a peek inside the Billund attraction for those who would normally be unable to attend or can’t because of continued COVID-19 travel restrictions. Each online live tour will last...
LEGO Group Ranked As Most Reputable Company
The LEGO Group have been named the world’s most reputable company. The company has hit the top spot on the Reputation Institute’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in 15 countries. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses...
New LEGO SmartBricks Set To Launch Soon
Today the LEGO Group have announced a new product innovation called SmartBricks. Never step on a rogue LEGO piece ever again with LEGO® SmartBricks which are able to sense incoming feet and propel the bricks out of the way before they are stood on. Each element is embedded with NFT technology which can detect surrounding movement. This new evolution of the brick is currently being piloted and is set to launch at some point in the...
LEGO Foundation Announces Support Of Play Included
Ahead of World Autism Awareness Day later this week, the LEGO Foundation has announced their support of Play Included C.I.C., which uses LEGO® play for therapeutic purposes as part of the successful Brick-by-Brick™ programme. LEGO building has uses far beyond merely putting together a set and playing with it. As many have recently found, it can promote mindfulness and a unique form of escapism. LEGO play can also have...
Display Your Dark Side With New LEGO Star Wars Sets
Although the big reveal was ruined by a couple of video preview screen and the rebel forces at Walmart, today the LEGO Group has officially announced three new additions to the LEGO® Star Wars range. Next month you’ll be able to recreate the iconic helmets of an Imperial Scout Trooper and Dark Lord of the Sith, Darth Vader, as well as crafting an Imperial Probe Droid. All three sets will be available to pre-order from tomorrow,...
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