Star Wars Celebrated At LEGO Leicester Square
This year marks the 20th anniversary of the Clone Wars introduction to the Star Wars universe and to celebrate, Leicester Square will be filled with characters from a galaxy far, far away. This Saturday, visitors to the LEGO store in Leicester Square will be able to meet iconic Star Wars characters and check out the latest LEGO Star Wars Ultimate Collector Series set ahead of its release on October 1st. Full details about the event...
LEGO Remains Committed To Sustainable Materials
Earlier this week, the LEGO Group revealed it has moved away from testing the use of plastics from recycled bottles to produce LEGO elements. Although this line of moving towards using sustainable materials to create LEGO bricks has ended, the LEGO Group remains committed to making LEGO elements from sustainable materials. This includes increased spending and testing to find other materials which could be used to make bricks while...
Bookings Now Live For LEGOLAND Woodland Village
After taking the first look around the new LEGOLAND Woodland Village last week, you can book to stay at this enchanting new accommodation option. This unique new area of the park will feature a number of accommodation options including standard and premium woodland lodges along with Woodland Barrels, plus a Clubhouse to enjoy a tasty meal or some LEGO® building fun. The Woodland Village is set to open in May 2024 and you can book...
LEGO House Celebrates Global LEGO Artists
This week, 15 passionate and talented LEGO® builders from all over the world headed to Billund to set up their amazing LEGO creations in the Masterpiece Gallery in LEGO House. Each year, LEGO fans from across the globe are given the opportunity to have their unique LEGO creations displayed in the Masterpiece Gallery inside the LEGO House in Billund. The latest additions to the display will be on show to visitors from Saturday. Learn...
LEGO Play Is Your Superpower Campaign Launched
Today, the LEGO Group reveals the latest global ad campaign dubbed Play Is Your Superpower. The central theme of the campaign is to harness the power of play, which is shown in a mini-movie set in a boring workplace. Soon the drab office is transformed into a fun place to work thanks to a group of kids and their LEGO bricks. The new campaign is also supported by a few famous faces, including Tan France, Naomi Watanabe, Bindi Irwin,...
LEGO Group Joins Call For A Greener Future
Today, as leaders of the world meet at the UN General Assembly in New York, LEGO Group CEO Niels B. Christiansen has joined CEOs from 26 other Danish businesses, to support UN Secretary-General Guterres’ call for ambitious and credible commitments to a greener future. The LEGO Group has already committed to using greener packaging, renewable energy use and investigating the use of sustainable plastics. Learn more below. LEGO Group CEO...
LEGO Group Plant Trees At New Vietnam Factory
In 2021, the LEGO Group announced plans to develop a new production facility in Vietnam to help bolster their production capacity. Ground was broken on the new factory last year and it’s planned to open fully by 2024. Today, The LEGO Group celebrated the completion of 50,000 trees being planted in Binh Duong province in southern Vietnam. Once open, the Vietnam Factory will join the current five factories located in Billund,...
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