Inside The LEGO Superpower Academy
As kids and adults across the globe celebrate World Play Day, today in London, the LEGO® Superpower Academy opened its doors. The unique interactive escape room experience offers a chance for visitors to unleash their superpower of play. Ahead of the experience opening, a group of well-known LEGO ‘fans’ or celebs, got to try it out, which offers a look inside the event. Check it out below. CELEBS AND THEIR FAMILIES UNLOCK...
LEGO Group Hopes To Promote Importance Of Play
As the world marks World Mental Health Day, a new global study reveals one in three children worldwide spends less time playing each week than most adults do on their smartphones daily. The study commissioned by The LEGO Group also found 70% of UK parents are prioritising achievement-based activities over play. The LEGO Group is taking action with its ambitious ‘Play is A Superpower’ campaign, aiming to restore the balance...
LEGO Animal Crossing Sets Officially Revealed
The first set images of the newly announced LEGO® Animal Crossing theme have been officially revealed today. There will be five sets inspired by Nintendo’s much-loved life sim. They will include some of the game series’ famous villagers such as Isabelle, Kapp’n and the money-rinsing raccoon, Tom Nook. The set will be launched in March next year, so you better get saving those Bells. The LEGO Group and Nintendo Bring...
LEGOLAND Puts Finishing Touches To Golf Attraction
Visitors to LEGOLAND Windsor Resort can now tee off in the park’s latest LEGO® attraction and it’s a world first. LEGOLAND Adventure Golf is now open and offers a LEGO-themed 9-hole course. The mini golf course features all-new brick-built models and oversized elements inspired by LEGO City, LEGO Pirates, LEGO Castle and LEGO Space. LEGOLAND Adventure Golf is a separate area of the park so can be visited without entering...
Global LEGO World Play Day Events Announced
On October 12th, the LEGO Group is urging everyone to go and play as World Play Day returns. World Play Day will be celebrated across the globe with different events, LEGO store activities and things to do at home. Special events will be held in London, New York, Sydney, Essen, South Korea, Malaysia and Taipei. All LEGO brand stores will be giving away free LEGO Play Mission brick bags. LEGO Education will be joining in on the fun...
LEGO Group Expands Digital Office Workspace
Early last year, the LEGO Group announced the opening of its digital office in Copenhagen. The office focuses on the digital aspects of the LEGO Group’s business such as games, apps, the Insiders program and in-store POS systems. To support the growing need for digital content and systems, the Copenhagen office is expanding to include an additional three floors. As with other LEGO Group workspaces, this newly expanded office...
Blocks Magazine Issue 108 Preview
The latest edition of Blocks Magazine arrives in UK stores next week and here’s what you can expect to discover in issue 108. The upcoming new issue visits the Wizarding World of Harry Potter and takes a look at the newly released Gringotts Wizarding Bank set, including an inside chat with the designers behind the set. Plus reviews of new LEGO sets and more. The new issue is arriving to subscribers now and will be available in stores...
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