LEGO Play Is Your Superpower Campaign Launched
Today, the LEGO Group reveals the latest global ad campaign dubbed Play Is Your Superpower. The central theme of the campaign is to harness the power of play, which is shown in a mini-movie set in a boring workplace. Soon the drab office is transformed into a fun place to work thanks to a group of kids and their LEGO bricks. The new campaign is also supported by a few famous faces, including Tan France, Naomi Watanabe, Bindi Irwin,...
LEGO Group Joins Call For A Greener Future
Today, as leaders of the world meet at the UN General Assembly in New York, LEGO Group CEO Niels B. Christiansen has joined CEOs from 26 other Danish businesses, to support UN Secretary-General Guterres’ call for ambitious and credible commitments to a greener future. The LEGO Group has already committed to using greener packaging, renewable energy use and investigating the use of sustainable plastics. Learn more below. LEGO Group CEO...
LEGO Group Plant Trees At New Vietnam Factory
In 2021, the LEGO Group announced plans to develop a new production facility in Vietnam to help bolster their production capacity. Ground was broken on the new factory last year and it’s planned to open fully by 2024. Today, The LEGO Group celebrated the completion of 50,000 trees being planted in Binh Duong province in southern Vietnam. Once open, the Vietnam Factory will join the current five factories located in Billund,...
LEGO 2K Drive Announces Season 2 Content
Today, 2K Games and the LEGO Group have revealed that the second Drive Pass Season is coming to LEGO® 2K Drive tomorrow. All players will have access to 100 new tiers and the ability to earn 22 Free Rewards, including three Vehicles, five Brick Packs, five Drivers and more! Additionally, you can also now square off in the vehicular chaos of the new Brick Brawl mode. There will also be new online modes, learn more below. LEGO® 2K DRIVE...
UCS Venator Star Destroyer Officially Revealed
After briefly dropping out of Hyperspace a little early, the latest LEGO® Star Wars Ultimate Collector Series set has been officially revealed today. The Venator-class Republic Attack Cruiser is the precursor to the imposing Imperial Star Destroyers and has been recreated as a highly detailed LEGO Star Wars set. At over 5300 pieces, the set is the perfect celebration of the 20th Anniversary of the Clone Wars. It arrives early for LEGO...
Be The First To Play LEGOLAND Adventure Golf
LEGOLAND® Windsor Resort is offering a future golf superstar the chance to be the first to play its brand-new attraction, LEGOLAND Adventure Golf with an exciting social competition. Budding young golfers can get creative and draw or build their dream golf course. The winning design will bag the creator the chance to be the first to play at the new LEGO-themed mini-golf attraction, which opens October 7th. Learn more about the...
Chronicle Books Reveals Latest LEGO Range
Chronicle Books has officially revealed its range of new LEGO® gift ideas for the holiday season. These include five new official LEGO products such as a very festive puzzle, a daily minifigure-filled calendar and an inspirational card set. Some of the new products are available now and the rest are set to be released later this month. Learn more below and view the entire Chronicle Books LEGO line at chroniclebooks.com/LEGO. Although...
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